How popular isRudy Project in search?
In September 2026, there were an estimated 31.6K branded searches for Rudy Project worldwide which held steady over the last 12 months. Rudy Project holds 17.4% estimated Share of Search among sports sunglasses brands worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which sports sunglasses brands compete with Rudy Project?
Share of Search by month for Smith, Julbo, Rudy Project, Tifosi, 100%. The figures are in the table below the chart.
View monthly share of search table
| Month | Smith | Julbo | Rudy Project | Tifosi | 100% |
|---|---|---|---|---|---|
| Oct 2025 | 35.5% | 29.3% | 18.9% | 11.6% | 4.7% |
| Nov 2025 | 40.5% | 29.5% | 15.6% | 9.9% | 4.5% |
| Dec 2025 | 42.6% | 31.1% | 13.8% | 8.6% | 3.9% |
| Jan 2026 | 37.9% | 34.6% | 15.7% | 8% | 3.7% |
| Feb 2026 | 37.5% | 31% | 16.7% | 10% | 4.7% |
| Mar 2026 | 33.4% | 31.4% | 17% | 12.4% | 5.8% |
| Apr 2026 | 31.3% | 32.9% | 17.2% | 12.7% | 5.9% |
| May 2026 | 33.3% | 29.7% | 18.3% | 13.5% | 5.2% |
| Jun 2026 | 29.9% | 30% | 18% | 15.9% | 6.3% |
| Jul 2026 | 33% | 30.1% | 15.6% | 15.9% | 5.4% |
| Aug 2026 | 31.7% | 31.8% | 17.2% | 14.3% | 4.9% |
| Sep 2026 | 36.3% | 28.2% | 17.4% | 13.2% | 5% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 36.3% | 66.1K | -9.9% | +4.6 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 28.2% | 51.3K | -30.4% | -3.7 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 17.4% | 31.6K | -20.6% | +0.1 points | |
| 4, held 4th | 13.2% | 24K | -27.7% | -1.2 points | |
| 5, held 5th | 5% | 9.1K | -19.5% | +0.1 points |
1.
Smith36.3%
Moved from 2nd to 1st. 66.1K estimated branded searches, -9.9% vs prior month. Share +4.6 points.
2.
Julbo28.2%
Moved from 1st to 2nd. 51.3K estimated branded searches, -30.4% vs prior month. Share -3.7 points.
17.4%
Held 3rd. 31.6K estimated branded searches, -20.6% vs prior month. Share +0.1 points.
4.
Tifosi13.2%
Held 4th. 24K estimated branded searches, -27.7% vs prior month. Share -1.2 points.
5.
100%5%
Held 5th. 9.1K estimated branded searches, -19.5% vs prior month. Share +0.1 points.
Compare search popularity between Rudy Project and its closest rivals
Every comparison with Rudy Project
4 comparisons
How has branded search demand for Rudy Project changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Rudy Project worldwide held steady, from 30.8K to 31.6K.
- Across the 12 months ending September 2026, Rudy Project’s estimated Share of Search among sports sunglasses brands worldwide decreased from 18.9% to 17.4%.
- Across the 12 months ending September 2026, Rudy Project’s estimated Share of Search among sports sunglasses brands worldwide peaked at 18.9% in October 2025 and was lowest at 13.8% in December 2025.
How did search popularity change for sports sunglasses brands worldwide in September 2026?
4 changes
In September 2026, Smith overtook Julbo to become the leader among sports sunglasses brands worldwide, with 36.3% estimated Share of Search.
In September 2026, Julbo lost estimated Share of Search among sports sunglasses brands worldwide, from 31.8% to 28.2%.
In September 2026, Tifosi lost estimated Share of Search among sports sunglasses brands worldwide, from 14.3% to 13.2%.
Estimated monthly branded searches for 100% worldwide rose 18% over 12 measured months, from 7.7K to 9.1K in September 2026.
How is Rudy Project measured?
Brandwave collects information about searches that people make online using Rudy Project’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
4 branded search terms
- rudy project
- rudy project eyewear
- rudy project sunglasses
- rudyproject
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Is Rudy Project your brand?
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