How popular isSmith in search?
In September 2026, there were an estimated 74.7K branded searches for Smith worldwide which is up 6.9% over the last 12 months. Smith holds 36.3% estimated Share of Search among sports sunglasses brands worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Smith36.3%
Julbo28.2%
Rudy Project17.4%
Tifosi13.2%
100%5%
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Which sports sunglasses brands compete with Smith?
Share of Search by month for Smith, Julbo, Rudy Project, Tifosi, 100%. The figures are in the table below the chart.
View monthly share of search table
| Month | Smith | Julbo | Rudy Project | Tifosi | 100% |
|---|---|---|---|---|---|
| Oct 2025 | 35.5% | 29.3% | 18.9% | 11.6% | 4.7% |
| Nov 2025 | 40.5% | 29.5% | 15.6% | 9.9% | 4.5% |
| Dec 2025 | 42.6% | 31.1% | 13.8% | 8.6% | 3.9% |
| Jan 2026 | 37.9% | 34.6% | 15.7% | 8% | 3.7% |
| Feb 2026 | 37.5% | 31% | 16.7% | 10% | 4.7% |
| Mar 2026 | 33.4% | 31.4% | 17% | 12.4% | 5.8% |
| Apr 2026 | 31.3% | 32.9% | 17.2% | 12.7% | 5.9% |
| May 2026 | 33.3% | 29.7% | 18.3% | 13.5% | 5.2% |
| Jun 2026 | 29.9% | 30% | 18% | 15.9% | 6.3% |
| Jul 2026 | 33% | 30.1% | 15.6% | 15.9% | 5.4% |
| Aug 2026 | 31.7% | 31.8% | 17.2% | 14.3% | 4.9% |
| Sep 2026 | 36.3% | 28.2% | 17.4% | 13.2% | 5% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 36.3% | 66.1K | -9.9% | +4.6 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 28.2% | 51.3K | -30.4% | -3.7 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 17.4% | 31.6K | -20.6% | +0.1 points | |
| 4, held 4th | 13.2% | 24K | -27.7% | -1.2 points | |
| 5, held 5th | 5% | 9.1K | -19.5% | +0.1 points |
1.
Smith36.3%
Moved from 2nd to 1st. 66.1K estimated branded searches, -9.9% vs prior month. Share +4.6 points.
2.
Julbo28.2%
Moved from 1st to 2nd. 51.3K estimated branded searches, -30.4% vs prior month. Share -3.7 points.
17.4%
Held 3rd. 31.6K estimated branded searches, -20.6% vs prior month. Share +0.1 points.
4.
Tifosi13.2%
Held 4th. 24K estimated branded searches, -27.7% vs prior month. Share -1.2 points.
5.
100%5%
Held 5th. 9.1K estimated branded searches, -19.5% vs prior month. Share +0.1 points.
Compare search popularity between Smith and its closest rivals
Every comparison with Smith
8 comparisons
How has branded search demand for Smith changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Smith worldwide rose from 69.9K to 74.7K.
- Across the 12 months ending September 2026, Smith’s estimated Share of Search among sports sunglasses brands worldwide increased from 35.5% to 36.3%.
- Across the 12 months ending September 2026, Smith’s estimated Share of Search among sports sunglasses brands worldwide peaked at 42.6% in December 2025 and was lowest at 29.9% in June 2026.
How did search popularity change for sports sunglasses brands worldwide in September 2026?
4 changes
In September 2026, Smith overtook Julbo to become the leader among sports sunglasses brands worldwide, with 36.3% estimated Share of Search.
In September 2026, Julbo lost estimated Share of Search among sports sunglasses brands worldwide, from 31.8% to 28.2%.
In September 2026, Tifosi lost estimated Share of Search among sports sunglasses brands worldwide, from 14.3% to 13.2%.
Estimated monthly branded searches for 100% worldwide rose 18% over 12 measured months, from 7.7K to 9.1K in September 2026.
Where does Smith compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Ski goggle brands | 3rd of 3 | 0.27% | Show ranking |
| Sports sunglasses brands | 1st of 5 | 36.3% | Shown above |
| MTB helmet brands | 3rd of 3 | 3.4% | Show ranking |
| Snow helmet brands | 3rd of 3 | 0.58% | Show ranking |
How is Smith measured?
Brandwave collects information about searches that people make online using Smith’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
9 branded search terms
- cycling sunglasses smith
- eyewear smith
- smith eyewear
- smith mtb helmet
- smith ski goggle
- smith snow helmet
- smith sports sunglasses
- smith sunglasses
- smithoptics
Do you work for Smith? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Smith your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.