Snow helmet brands:Which are searched most?
In September 2026, Giro was the most searched among snow helmet brands worldwide, with an estimated 60.3K branded searches and 59.5% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
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Share of SearchLeaderboard
Compare the snow helmet brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Giro, POC. The figures are in the table below the chart.
View monthly share of search table
| Month | Giro | POC | Smith |
|---|---|---|---|
| Oct 2025 | 62.2% | 36.9% | 0.91% |
| Nov 2025 | 60% | 38.8% | 1.3% |
| Dec 2025 | 64.4% | 34.3% | 1.3% |
| Jan 2026 | 63.6% | 34.7% | 1.7% |
| Feb 2026 | 55.3% | 43.3% | 1.4% |
| Mar 2026 | 59.4% | 39.9% | 0.71% |
| Apr 2026 | 61% | 38.7% | 0.3% |
| May 2026 | 61.3% | 38.4% | 0.3% |
| Jun 2026 | 61% | 38.6% | 0.37% |
| Jul 2026 | 80.2% | 19.6% | 0.23% |
| Aug 2026 | 70.6% | 29.1% | 0.35% |
| Sep 2026 | 59.5% | 39.9% | 0.58% |
This month’s ranking, September 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 59.5% | 60.3K | -49.8% | -11.1 points | |
| 2, held 2nd | 39.9% | 40.5K | -18.2% | +10.9 points | |
| 3, held 3rd | 0.58% | 590 | 0% | +0.2 points |
Compare search popularity between leading brands
Which brand is most popular in search among snow helmet brands worldwide?
3 brands
In September 2026, Giro was the most searched among snow helmet brands worldwide, with an estimated 60.3K branded searches and 59.5% estimated Share of Search within this set. POC is in 2nd place, 19.5 percentage points behind at 39.9% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
 Giro | 62.2% → 59.5% | 80.2%Jul 2026 | 55.3%Feb 2026 | 1st |
 POC | 36.9% → 39.9% | 43.3%Feb 2026 | 19.6%Jul 2026 | 2nd |
 Smith | 0.91% → 0.58% | 1.7%Jan 2026 | 0.23%Jul 2026 | 3rd |
Each finding as a sentence
- Across the 12 months ending September 2026, Giro’s estimated Share of Search among snow helmet brands worldwide decreased from 62.2% to 59.5%.
- Across the 12 months ending September 2026, POC’s estimated Share of Search among snow helmet brands worldwide increased from 36.9% to 39.9%.
- Across the 12 months ending September 2026, Giro’s estimated Share of Search among snow helmet brands worldwide peaked at 80.2% in July 2026 and was lowest at 55.3% in February 2026.
- Across the 12 months ending September 2026, POC’s estimated Share of Search among snow helmet brands worldwide peaked at 43.3% in February 2026 and was lowest at 19.6% in July 2026.
- Across the 12 months ending September 2026, Smith’s estimated Share of Search among snow helmet brands worldwide peaked at 1.7% in January 2026 and was lowest at 0.23% in July 2026.
- Across the 12 months ending September 2026, Smith held steady: its estimated Share of Search among snow helmet brands worldwide moved less than 0.5 percentage points.
How did search popularity change for snow helmet brands worldwide in September 2026?
3 changes
In September 2026, POC gained estimated Share of Search among snow helmet brands worldwide, from 29.1% to 39.9%.
In September 2026, Giro lost estimated Share of Search among snow helmet brands worldwide, from 70.6% to 59.5%.
Estimated monthly branded searches for Smith worldwide fell 41% over 12 measured months, from 1K to 590 in September 2026.
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