Brandwave

How popular isGiro in search?

In September 2026, there were an estimated 60.3K branded searches for Giro worldwide which is down 11.7% over the last 12 months. Giro holds 59.5% estimated Share of Search among snow helmet brands worldwide and is ranked 1st of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Giro59.5%
  2. POC39.9%
  3. Smith0.58%
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Which snow helmet brands compete with Giro?

Giro against snow helmet brands worldwide, by month

Share of Search by month for Giro, POC. The figures are in the table below the chart.

View monthly share of search table
MonthGiroPOCSmith
Oct 202562.2%36.9%0.91%
Nov 202560%38.8%1.3%
Dec 202564.4%34.3%1.3%
Jan 202663.6%34.7%1.7%
Feb 202655.3%43.3%1.4%
Mar 202659.4%39.9%0.71%
Apr 202661%38.7%0.3%
May 202661.3%38.4%0.3%
Jun 202661%38.6%0.37%
Jul 202680.2%19.6%0.23%
Aug 202670.6%29.1%0.35%
Sep 202659.5%39.9%0.58%

  1. 1.Giro

    59.5%

    Held 1st. 60.3K estimated branded searches, -49.8% vs prior month. Share -11.1 points.

  2. 2.POC

    39.9%

    Held 2nd. 40.5K estimated branded searches, -18.2% vs prior month. Share +10.9 points.

  3. 3.Smith

    0.58%

    Held 3rd. 590 estimated branded searches, 0% vs prior month. Share +0.2 points.

Compare search popularity between Giro and its closest rivals

Every comparison with Giro

How has branded search demand for Giro changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Giro worldwide fell from 68.3K to 60.3K.
  • Across the 12 months ending September 2026, Giro’s estimated Share of Search among snow helmet brands worldwide decreased from 62.2% to 59.5%.
  • Across the 12 months ending September 2026, Giro’s estimated Share of Search among snow helmet brands worldwide peaked at 80.2% in July 2026 and was lowest at 55.3% in February 2026.

How did search popularity change for snow helmet brands worldwide in September 2026?

  1. In September 2026, POC gained estimated Share of Search among snow helmet brands worldwide, from 29.1% to 39.9%.

  2. In September 2026, Giro lost estimated Share of Search among snow helmet brands worldwide, from 70.6% to 59.5%.

  3. Estimated monthly branded searches for Smith worldwide fell 41% over 12 measured months, from 1K to 590 in September 2026.

Where does Giro compete?

Giro is ranked in 12 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
MTB shoes brands4th of 50.99%Show ranking
Cycling gloves4th of 67.7%Show ranking
Gravel shoes brands3rd of 57.9%Show ranking
Bike shoes brands3rd of 58.4%Show ranking
MTB gloves brands2nd of 69.3%Show ranking
Bike gloves brands2nd of 410.3%Show ranking
Bike helmet brands4th of 510.6%Show ranking
Cycling shoe brands2nd of 611.2%Show ranking
Kids helmets3rd of 628.3%Show ranking
Cycling helmet brands2nd of 334.5%Show ranking
MTB helmet brands1st of 357.8%Show ranking
Snow helmet brands1st of 359.5%Shown above

How is Giro measured?

Brandwave collects information about searches that people make online using Giro’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • giro bike
  • giro bike helmet
  • giro cycling helmet
  • giro helmet

Do you work for Giro? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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