Brandwave

How popular isGiro?

In September 2026, people searched for Giro by name about 54,500 times worldwide, a 7.3% decrease from the previous year. These searches made up 9.2% of all global ski goggle brand searches, placing Giro fourth out of eight brands. When we asked both ChatGPT and Google AI Overviews about ski goggle brands, Giro appeared in four of the five answers and was the fourth most recommended of the eight.

Search and AI answers in September 2026

Giro is the fourth most searched of 8 competitors and the fourth most recommended in AI answers.

  1. OakleyShare of searches 54.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  2. AnonShare of searches 11.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  3. SmithShare of searches 11.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  4. GiroShare of searches 9.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
  5. BolléShare of searches 4.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top ski goggle brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Giro was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Giro is the fourth most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Smith1st
  2. Oakley2nd
  3. Anon3rd
  4. Giro4th
  5. POC5th
  6. Dragon6th
  7. Bollé–
  8. Glade–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Smith5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Oakley4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Giro4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Anon3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Dragon1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • POC1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bollé0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Glade0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about ski goggle brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which ski goggle brands compete with Giro?

Giro against ski goggle brands worldwide, by month

Share of searches by month for Oakley, Anon, Smith, Giro, Bollé, Dragon, Glade, POC. The figures are in the table below the chart.

View monthly share of searches table
MonthOakleyAnonSmithGiroBolléDragonGladePOC
Oct 202557.4%9.7%11.9%5.3%3.5%5.3%4.2%2.8%
Nov 202557.7%10.3%15.5%1.7%3.1%4.6%4.6%2.5%
Dec 202557.6%8.5%18.9%1.1%3.8%3.8%3.8%2.5%
Jan 202657.1%10.8%16.1%1.2%4.8%3.9%3.9%2.1%
Feb 202651.3%9.2%20.5%1.5%5%4.1%5%3.3%
Mar 202651.5%11.9%11.9%5.3%5.3%4.3%6.5%3.5%
Apr 202646.1%11.6%9.4%14.2%6.1%5.2%3.2%4.2%
May 202646.7%8.1%8.1%22.9%4.2%4.2%2%3.7%
Jun 202655.3%7.1%8.4%15.9%3.9%4.4%1.7%3.2%
Jul 202654.3%9.6%9.6%14.5%3.3%4.3%1.6%2.9%
Aug 202657.1%11%9%11%3.2%4.7%1.8%2.2%
Sep 202654.9%11.3%11.3%9.2%4.1%4.1%2.6%2.6%

  1. 1.Oakley

    54.9%

    Held 1st. 21.4K estimated branded searches, -6.6% vs prior month. Share -2.2 points.

  2. 2.Anon

    11.3%

    Held 2nd. 4.4K estimated branded searches, 0% vs prior month. Share +0.3 points.

  3. 3.Smith

    11.3%

    Moved from 4th to 3rd. 4.4K estimated branded searches, +22.2% vs prior month. Share +2.3 points.

  4. 4.Giro

    9.2%

    Moved from 3rd to 4th. 3.6K estimated branded searches, -18.2% vs prior month. Share -1.7 points.

  5. 5.Bollé

    4.1%

    Moved from 6th to 5th. 1.6K estimated branded searches, +23.1% vs prior month. Share +0.9 points.

  6. 6.Dragon

    4.1%

    Moved from 5th to 6th. 1.6K estimated branded searches, -15.8% vs prior month. Share -0.6 points.

  7. 7.Glade

    2.6%

    Moved from 8th to 7th. 1K estimated branded searches, +38.9% vs prior month. Share +0.8 points.

  8. 8.POC

    2.6%

    Moved from 7th to 8th. 1K estimated branded searches, +13.6% vs prior month. Share +0.4 points.

Compare popularity between Giro and its closest rivals

Every comparison with Giro

30 comparisons

How has branded search demand for Giro changed worldwide over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Giro worldwide fell from 58.8K to 54.5K.
  • Across the 12 months ending September 2026, Giro’s share of searches among ski goggle brands worldwide increased from 5.3% to 9.2%.
  • Across the 12 months ending September 2026, Giro’s share of searches among ski goggle brands worldwide peaked at 22.9% in May 2026 and was lowest at 1.1% in December 2025.
  • Across the 12 months ending September 2026, Giro rose from 5th to 4th among ski goggle brands worldwide.

How did search popularity change for ski goggle brands worldwide in September 2026?

6 changes

  1. In September 2026, Smith overtook Giro to rank 3rd among ski goggle brands worldwide, with 11.3% of the searches.

  2. In September 2026, Bollé overtook Dragon to rank 5th among ski goggle brands worldwide, with 4.1% of the searches.

  3. In September 2026, Glade overtook POC to rank 7th among ski goggle brands worldwide, with 2.6% of the searches.

  4. In September 2026, Oakley lost share of searches among ski goggle brands worldwide, from 57.1% to 54.9%.

  5. In September 2026, Giro lost share of searches among ski goggle brands worldwide, from 11% to 9.2%.

  6. In September 2026, Dragon lost share of searches among ski goggle brands worldwide, from 4.7% to 4.1%.

How are Giro’s branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using Giro’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • giro bike
  • giro bike helmet
  • giro cycling helmet
  • giro gravel shoes
  • giro helmet
  • giro mtb gloves
  • giro mtb shoes

Do you work for Giro? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Giro compete?

Giro is ranked in 11 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
MTB shoes brands6th of 60.03%Show ranking
Cycling shoe brands3rd of 76.6%Show ranking
Cycling gloves4th of 77.3%Show ranking
Bike helmet brands4th of 79.7%Show ranking
Gravel shoes brands6th of 60.11%Show ranking
MTB helmet brands3rd of 521.8%Show ranking
Kids helmets3rd of 823%Show ranking
Snow helmet brands2nd of 425.7%Show ranking
Cycling helmet brands2nd of 527%Show ranking
MTB gloves brands8th of 80.12%Show ranking
Ski goggle brands4th of 89.2%Shown above
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