Brandwave

How popular isGiro in search?

In August 2026, there were an estimated 201K branded searches for Giro worldwide which held steady over the last 11 months. Giro holds 57.9% estimated Share of Search among kids helmets worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Giro57.9%
  2. Bell21.3%
  3. Micro Scooters14.3%
  4. Nutcase6.4%
  5. Kiddimoto0.09%
  6. Hornit0.04%
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Which kids helmets compete with Giro?

Giro against kids helmets worldwide, by month

Share of Search by month for Giro, Bell, Micro Scooters, Nutcase. The figures are in the table below the chart.

View monthly share of search table
MonthGiroBellMicro ScootersNutcaseKiddimotoHornit
Oct 202553.7%24.2%16.2%5.9%0.06%0.04%
Nov 202549.3%18.1%27%5.4%0.1%0.08%
Dec 202554.1%19.9%19.9%6%0.09%0.09%
Jan 202660.2%22.2%12.1%5.4%0.06%0.05%
Feb 202661.6%22.7%10.1%5.5%0.05%0.03%
Mar 202653.6%24.1%16.1%5.9%0.13%0.06%
Apr 202653.6%24.1%16.1%5.9%0.1%0.06%
May 202682.6%9.1%6.1%2.2%0.04%0.02%
Jun 202660.2%22.1%12.1%5.4%0.06%0.04%
Jul 202658.6%21.6%14.4%5.3%0.08%0.05%
Aug 202657.9%21.3%14.3%6.4%0.09%0.04%
Sep 2026——————

  1. 1.Giro

    57.9%

    Held 1st. 201K estimated branded searches, 0% vs prior month. Share -0.7 points.

  2. 2.Bell

    21.3%

    Held 2nd. 74K estimated branded searches, 0% vs prior month. Share -0.3 points.

  3. 3.Micro Scooters

    14.3%

    Held 3rd. 49.5K estimated branded searches, 0% vs prior month. Share -0.2 points.

  4. 4.Nutcase

    6.4%

    Held 4th. 22.2K estimated branded searches, +22.7% vs prior month. Share +1.1 points.

  5. 5.Kiddimoto

    0.09%

    Held 5th. 320 estimated branded searches, +23.1% vs prior month. Share 0 points.

  6. 6.Hornit

    0.04%

    Held 6th. 140 estimated branded searches, -17.6% vs prior month. Share 0 points.

Compare search popularity between Giro and its closest rivals

How has branded search demand for Giro changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Giro worldwide held steady at 201K.
  • Across the 11 months ending August 2026, Giro’s estimated Share of Search among kids helmets worldwide increased from 53.7% to 57.9%.
  • Across the 11 months ending August 2026, Giro’s estimated Share of Search among kids helmets worldwide peaked at 82.6% in May 2026 and was lowest at 49.3% in November 2025.

How did search popularity change for kids helmets worldwide in August 2026?

  1. In August 2026, Nutcase gained estimated Share of Search among kids helmets worldwide, from 5.3% to 6.4%.

  2. In August 2026, Giro lost estimated Share of Search among kids helmets worldwide, from 58.6% to 57.9%.

  3. Estimated monthly branded searches for Kiddimoto worldwide rose 52.4% over 11 measured months, from 210 to 320 in August 2026.

  4. Estimated monthly branded searches for Bell worldwide fell 18.2% over 11 measured months, from 90.5K to 74K in August 2026.

  5. Estimated monthly branded searches for Micro Scooters worldwide fell 18.2% over 11 measured months, from 60.5K to 49.5K in August 2026.

Where does Giro compete?

Giro is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Cycling shoe brands3rd of 619.4%Show ranking
Cycling gloves1st of 627%Show ranking
Bike helmet brands1st of 530.4%Show ranking
Kids helmets1st of 657.9%Shown above

How is Giro measured?

Brandwave collects information about searches that people make online using Giro’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • giro

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How the Brand Demand Index is measured

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