Brandwave

Kids helmets:Which brands are most popular in search?

In August 2026, Giro was the most searched among kids helmets worldwide, with an estimated 201K branded searches and 57.9% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Giro57.9%
  2. Bell21.3%
  3. Micro Scooters14.3%
  4. Nutcase6.4%
  5. Kiddimoto0.09%
  6. Hornit0.04%

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Share of SearchLeaderboard

Compare the kids helmets people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among kids helmets worldwide, by month

Share of Search by month for Giro, Bell, Micro Scooters, Nutcase. The figures are in the table below the chart.

View monthly share of search table
MonthGiroBellMicro ScootersNutcaseKiddimotoHornit
Oct 202553.7%24.2%16.2%5.9%0.06%0.04%
Nov 202549.3%18.1%27%5.4%0.1%0.08%
Dec 202554.1%19.9%19.9%6%0.09%0.09%
Jan 202660.2%22.2%12.1%5.4%0.06%0.05%
Feb 202661.6%22.7%10.1%5.5%0.05%0.03%
Mar 202653.6%24.1%16.1%5.9%0.13%0.06%
Apr 202653.6%24.1%16.1%5.9%0.1%0.06%
May 202682.6%9.1%6.1%2.2%0.04%0.02%
Jun 202660.2%22.1%12.1%5.4%0.06%0.04%
Jul 202658.6%21.6%14.4%5.3%0.08%0.05%
Aug 202657.9%21.3%14.3%6.4%0.09%0.04%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Giro

    57.9%

    Held 1st. 201K estimated branded searches, 0% vs prior month. Share -0.7 points.

  2. 2.Bell

    21.3%

    Held 2nd. 74K estimated branded searches, 0% vs prior month. Share -0.3 points.

  3. 3.Micro Scooters

    14.3%

    Held 3rd. 49.5K estimated branded searches, 0% vs prior month. Share -0.2 points.

  4. 4.Nutcase

    6.4%

    Held 4th. 22.2K estimated branded searches, +22.7% vs prior month. Share +1.1 points.

  5. 5.Kiddimoto

    0.09%

    Held 5th. 320 estimated branded searches, +23.1% vs prior month. Share 0 points.

  6. 6.Hornit

    0.04%

    Held 6th. 140 estimated branded searches, -17.6% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among kids helmets worldwide?

In August 2026, Giro was the most searched among kids helmets worldwide, with an estimated 201K branded searches and 57.9% estimated Share of Search within this set. Bell is in 2nd place, 36.6 percentage points behind at 21.3% Share of Search.

Global kids helmets, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Giro53.7% → 57.9%82.6%May 202649.3%Nov 20251st
Bell24.2% → 21.3%24.2%Oct 20259.1%May 20262nd
Micro Scooters16.2% → 14.3%27%Nov 20256.1%May 20263rd
Nutcase5.9% → 6.4%6.4%Aug 20262.2%May 20264th
Kiddimoto0.06% → 0.09%0.13%Mar 20260.04%May 20265th
Hornit0.04%0.09%Dec 20250.02%May 20266th

Each finding as a sentence

  • Across the 11 months ending August 2026, Giro’s estimated Share of Search among kids helmets worldwide increased from 53.7% to 57.9%.
  • Across the 11 months ending August 2026, Bell’s estimated Share of Search among kids helmets worldwide decreased from 24.2% to 21.3%.
  • Across the 11 months ending August 2026, Micro Scooters’ estimated Share of Search among kids helmets worldwide decreased from 16.2% to 14.3%.
  • Across the 11 months ending August 2026, Giro’s estimated Share of Search among kids helmets worldwide peaked at 82.6% in May 2026 and was lowest at 49.3% in November 2025.
  • Across the 11 months ending August 2026, Bell’s estimated Share of Search among kids helmets worldwide peaked at 24.2% in October 2025 and was lowest at 9.1% in May 2026.
  • Across the 11 months ending August 2026, Micro Scooters’ estimated Share of Search among kids helmets worldwide peaked at 27% in November 2025 and was lowest at 6.1% in May 2026.
  • Across the 11 months ending August 2026, Nutcase’s estimated Share of Search among kids helmets worldwide peaked at 6.4% in August 2026 and was lowest at 2.2% in May 2026.
  • Across the 11 months ending August 2026, Nutcase, Kiddimoto and Hornit held steady: their estimated Share of Search among kids helmets worldwide each moved less than 0.5 percentage points.

How did search popularity change for kids helmets worldwide in August 2026?

  1. In August 2026, Nutcase gained estimated Share of Search among kids helmets worldwide, from 5.3% to 6.4%.

  2. In August 2026, Giro lost estimated Share of Search among kids helmets worldwide, from 58.6% to 57.9%.

  3. Estimated monthly branded searches for Kiddimoto worldwide rose 52.4% over 11 measured months, from 210 to 320 in August 2026.

  4. Estimated monthly branded searches for Bell worldwide fell 18.2% over 11 measured months, from 90.5K to 74K in August 2026.

  5. Estimated monthly branded searches for Micro Scooters worldwide fell 18.2% over 11 measured months, from 60.5K to 49.5K in August 2026.

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