Bell vs Giro:Which is more popular by branded search?
In August 2026, Giro had more branded searches than Bell among bike helmet brands worldwide. Giro was estimated to have 201K branded searches compared to Bell’s 74K, and held a 30.4% Share of Search versus Bell’s 11.2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Bell or Giro?
Compare the bike helmet brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Giro, Bell. The figures are in the table below the chart.
View monthly share of search table
| Month | Giro | Specialized | Kask | Bell | POC |
|---|---|---|---|---|---|
| Oct 2025 | 31.8% | 26.1% | 21.4% | 14.3% | 6.4% |
| Nov 2025 | 30.7% | 25.2% | 25.2% | 11.3% | 7.6% |
| Dec 2025 | 35.3% | 23.7% | 19.3% | 13% | 8.7% |
| Jan 2026 | 35.3% | 23.7% | 19.3% | 13% | 8.7% |
| Feb 2026 | 35.3% | 23.7% | 19.3% | 13% | 8.7% |
| Mar 2026 | 28.4% | 28.4% | 23.3% | 12.8% | 7% |
| Apr 2026 | 26.7% | 32.7% | 21.9% | 12% | 6.6% |
| May 2026 | 59.9% | 17.9% | 12% | 6.6% | 3.6% |
| Jun 2026 | 33.1% | 27.1% | 22.2% | 12.2% | 5.5% |
| Jul 2026 | 29.5% | 29.5% | 24.2% | 10.9% | 5.9% |
| Aug 2026 | 30.4% | 30.4% | 20.4% | 11.2% | 7.5% |
| Sep 2026 | — | — | — | — | — |
How has the Bell and Giro comparison changed over the last 12 months?
3 findings
- Giro was ahead of Bell in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Bell’s estimated Share of Search among bike helmet brands worldwide moved from 14.3% to 11.2%, and its estimated monthly branded searches moved from 90.5K to 74K.
- Across the 11 months ending August 2026, Giro’s estimated Share of Search among bike helmet brands worldwide moved from 31.8% to 30.4%, and its estimated monthly branded searches held steady at 201K.
How did search popularity change for bike helmet brands worldwide in August 2026?
2 changes
In August 2026, Giro gained estimated Share of Search among bike helmet brands worldwide, from 29.5% to 30.4%.
Estimated monthly branded searches for Bell worldwide fell 18.2% over 11 measured months, from 90.5K to 74K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Bell’s and Giro’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.