Brandwave

How popular isPOC in search?

In August 2026, there were an estimated 49.5K branded searches for POC worldwide which is up 22.2% over the last 11 months. POC holds 7.5% estimated Share of Search among bike helmet brands worldwide and is ranked 5th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Giro30.4%
  2. Specialized30.4%
  3. Kask20.4%
  4. Bell11.2%
  5. POC7.5%
POC website (opens in a new tab)

Follow POC and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which bike helmet brands compete with POC?

POC against bike helmet brands worldwide, by month

Share of Search by month for Giro, Specialized, Kask, Bell, POC. The figures are in the table below the chart.

View monthly share of search table
MonthGiroSpecializedKaskBellPOC
Oct 202531.8%26.1%21.4%14.3%6.4%
Nov 202530.7%25.2%25.2%11.3%7.6%
Dec 202535.3%23.7%19.3%13%8.7%
Jan 202635.3%23.7%19.3%13%8.7%
Feb 202635.3%23.7%19.3%13%8.7%
Mar 202628.4%28.4%23.3%12.8%7%
Apr 202626.7%32.7%21.9%12%6.6%
May 202659.9%17.9%12%6.6%3.6%
Jun 202633.1%27.1%22.2%12.2%5.5%
Jul 202629.5%29.5%24.2%10.9%5.9%
Aug 202630.4%30.4%20.4%11.2%7.5%
Sep 2026—————

  1. 1.Giro

    30.4%

    Held 1st. 201K estimated branded searches, 0% vs prior month. Share +0.9 points.

  2. 2.Specialized

    30.4%

    Held 2nd. 201K estimated branded searches, 0% vs prior month. Share +0.9 points.

  3. 3.Kask

    20.4%

    Held 3rd. 135K estimated branded searches, -18.2% vs prior month. Share -3.8 points.

  4. 4.Bell

    11.2%

    Held 4th. 74K estimated branded searches, 0% vs prior month. Share +0.3 points.

  5. 5.POC

    7.5%

    Held 5th. 49.5K estimated branded searches, +22.2% vs prior month. Share +1.6 points.

Compare search popularity between POC and its closest rivals

How has branded search demand for POC changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for POC worldwide rose from 40.5K to 49.5K.
  • Across the 11 months ending August 2026, POC’s estimated Share of Search among bike helmet brands worldwide increased from 6.4% to 7.5%.
  • Across the 11 months ending August 2026, POC’s estimated Share of Search among bike helmet brands worldwide peaked at 8.7% in December 2025 and was lowest at 3.6% in May 2026.

How did search popularity change for bike helmet brands worldwide in August 2026?

  1. In August 2026, POC gained estimated Share of Search among bike helmet brands worldwide, from 5.9% to 7.5%.

  2. In August 2026, Giro gained estimated Share of Search among bike helmet brands worldwide, from 29.5% to 30.4%.

  3. In August 2026, Specialized gained estimated Share of Search among bike helmet brands worldwide, from 29.5% to 30.4%.

  4. In August 2026, Kask lost estimated Share of Search among bike helmet brands worldwide, from 24.2% to 20.4%.

  5. Estimated monthly branded searches for Bell worldwide fell 18.2% over 11 measured months, from 90.5K to 74K in August 2026.

How is POC measured?

Brandwave collects information about searches that people make online using POC’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • poc helmet

Do you work for POC? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is POC your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free