Brandwave

Glade vs POC:Which is more popular?

In September 2026, Glade and POC were level in searches among ski goggle brands worldwide, with an estimated 1K branded searches each, at 2.6% of the total each. When we asked ChatGPT and Google AI Overviews about ski goggle brands, POC appeared in one of the five answers and Glade in none.

Among ski goggle brands worldwide in September 2026

Who do people search for more?

Glade and POC are searched for about as often as each other.

Glade 1K searchesPOC 1K searches

Who does AI mention more?

POC, mentioned in 1 of 5 answers, Glade in 0

POC in 1 of 5Glade in 0 of 5

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Top ski goggle brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, POC was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Glade did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Smith1st
  2. Oakley2nd
  3. Anon3rd
  4. Giro4th
  5. POC5th
  6. Dragon6th
  7. Bollé–
  8. Glade–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Smith5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Oakley4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Giro4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Anon3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Dragon1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • POC1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bollé0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Glade0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about ski goggle brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Glade or POC more popular in search?

This chart shows how often people search Google for Glade and POC by name. Each line represents a brand's share of searches for all eight ski goggle brands we track, month by month, from English-language searches worldwide.

Glade and POC among ski goggle brands worldwide, by month

Share of searches by month for Glade, POC. The figures are in the table below the chart.

View monthly share of searches table
MonthOakleyAnonSmithGiroBolléDragonGladePOC
Oct 202557.4%9.7%11.9%5.3%3.5%5.3%4.2%2.8%
Nov 202557.7%10.3%15.5%1.7%3.1%4.6%4.6%2.5%
Dec 202557.6%8.5%18.9%1.1%3.8%3.8%3.8%2.5%
Jan 202657.1%10.8%16.1%1.2%4.8%3.9%3.9%2.1%
Feb 202651.3%9.2%20.5%1.5%5%4.1%5%3.3%
Mar 202651.5%11.9%11.9%5.3%5.3%4.3%6.5%3.5%
Apr 202646.1%11.6%9.4%14.2%6.1%5.2%3.2%4.2%
May 202646.7%8.1%8.1%22.9%4.2%4.2%2%3.7%
Jun 202655.3%7.1%8.4%15.9%3.9%4.4%1.7%3.2%
Jul 202654.3%9.6%9.6%14.5%3.3%4.3%1.6%2.9%
Aug 202657.1%11%9%11%3.2%4.7%1.8%2.2%
Sep 202654.9%11.3%11.3%9.2%4.1%4.1%2.6%2.6%

How has the Glade and POC comparison changed over the last 12 months?

3 findings
  • The lead changed hands once in the 12 months ending September 2026: POC took it in April 2026.
  • Across the 12 months ending September 2026, Glade’s share of searches among ski goggle brands worldwide moved from 4.2% to 2.6%, and its estimated monthly branded searches moved from 2.9K to 1K.
  • Across the 12 months ending September 2026, POC’s share of searches among ski goggle brands worldwide moved from 2.8% to 2.6%, and its estimated monthly branded searches moved from 1.9K to 1K.

How did search popularity change for ski goggle brands worldwide in September 2026?

2 changes
  1. In September 2026, Glade overtook POC to rank 7th among ski goggle brands worldwide, with 2.6% of the searches.

  2. Estimated monthly branded searches for POC worldwide fell 47.4% over 12 measured months, from 1.9K to 1K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Glade’s and POC’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Glade

1 branded search term

  • glade goggles

POC

1 branded search term

  • poc goggles

How the Brand Demand Index is measured

Other head-to-heads among ski goggle brands

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