How popular isOakley in search?
In September 2026, there were an estimated 1.5M branded searches for Oakley worldwide which held steady over the last 12 months. Oakley holds 89.5% estimated Share of Search among ski goggle brands worldwide and is ranked 1st of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which ski goggle brands compete with Oakley?
Share of Search by month for Oakley, Anon, Smith. The figures are in the table below the chart.
View monthly share of search table
| Month | Oakley | Anon | Smith |
|---|---|---|---|
| Oct 2025 | 88.6% | 8% | 3.4% |
| Nov 2025 | 89.5% | 6.6% | 3.9% |
| Dec 2025 | 89.5% | 6.6% | 3.9% |
| Jan 2026 | 88.4% | 8% | 3.7% |
| Feb 2026 | 87.9% | 7.9% | 4.2% |
| Mar 2026 | 89.7% | 6.6% | 3.7% |
| Apr 2026 | 89.9% | 6.6% | 3.4% |
| May 2026 | 90.3% | 5.4% | 4.2% |
| Jun 2026 | 90.8% | 5.5% | 3.8% |
| Jul 2026 | 90.4% | 5.4% | 4.1% |
| Aug 2026 | 89.8% | 6.6% | 3.6% |
| Sep 2026 | 89.5% | 6.6% | 3.9% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 89.5% | 1.5M | -18% | -0.3 points | |
| 2, held 2nd | 6.6% | 110K | -18.5% | -0.1 points | |
| 3, held 3rd | 3.9% | 66.1K | -9.9% | +0.3 points |
Compare search popularity between Oakley and its closest rivals
Every comparison with Oakley
9 comparisons
How has branded search demand for Oakley changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Oakley worldwide held steady at 1.5M.
- Across the 12 months ending September 2026, Oakley’s estimated Share of Search among ski goggle brands worldwide increased from 88.6% to 89.5%.
- Across the 12 months ending September 2026, Oakley’s estimated Share of Search among ski goggle brands worldwide peaked at 90.8% in June 2026 and was lowest at 87.9% in February 2026.
How did search popularity change for ski goggle brands worldwide in September 2026?
3 changes
Oakley’s estimated Share of Search among ski goggle brands worldwide has lost ground for 3 months in a row, from 90.8% to 89.5% in September 2026.
Estimated monthly branded searches for Smith worldwide rose 14.2% over 12 measured months, from 57.9K to 66.1K in September 2026.
Estimated monthly branded searches for Anon worldwide fell 18.5% over 12 measured months, from 135K to 110K in September 2026.
Where does Oakley compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Sunglass brands | 4th of 5 | 17.7% | Show ranking |
| Sunglasses brands | 2nd of 5 | 39.5% | Show ranking |
| Ski goggle brands | 1st of 3 | 89.5% | Shown above |
How is Oakley measured?
Brandwave collects information about searches that people make online using Oakley’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- oakley
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Is Oakley your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.