How popular isRay-Ban in search?
In September 2026, there were an estimated 2.2M branded searches for Ray-Ban worldwide which is up 22.4% over the last 12 months. Ray-Ban holds 57.6% estimated Share of Search among sunglasses brands worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which sunglasses brands compete with Ray-Ban?
Share of Search by month for Ray-Ban, Oakley, Quay. The figures are in the table below the chart.
View monthly share of search table
| Month | Ray-Ban | Oakley | Quay | Bolle | Carrera |
|---|---|---|---|---|---|
| Oct 2025 | 52.6% | 43.1% | 2.6% | 1.4% | 0.28% |
| Nov 2025 | 57.7% | 38.5% | 2.3% | 1.3% | 0.21% |
| Dec 2025 | 57.8% | 38.6% | 2.3% | 1% | 0.26% |
| Jan 2026 | 52.9% | 43.2% | 2.1% | 1.4% | 0.29% |
| Feb 2026 | 57.4% | 38.5% | 2.3% | 1.6% | 0.25% |
| Mar 2026 | 57.5% | 38.4% | 2.8% | 1% | 0.25% |
| Apr 2026 | 62.3% | 34% | 2.5% | 0.92% | 0.23% |
| May 2026 | 61.8% | 33.8% | 3% | 1.1% | 0.22% |
| Jun 2026 | 61.4% | 33.6% | 3.7% | 1.1% | 0.22% |
| Jul 2026 | 62% | 33.8% | 3.1% | 0.92% | 0.22% |
| Aug 2026 | 57.8% | 38.6% | 2.3% | 1% | 0.26% |
| Sep 2026 | 57.6% | 38.6% | 2.3% | 1.3% | 0.25% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 57.6% | 2.2M | -18.2% | -0.2 points | |
| 2, held 2nd | 38.6% | 1.5M | -18% | 0 points | |
| 3, held 3rd | 2.3% | 90.5K | -17.7% | 0 points | |
| 4, held 4th | 1.3% | 49.5K | 0% | +0.2 points | |
| 5, held 5th | 0.25% | 9.9K | -18.2% | 0 points |
1.
Ray-Ban
57.6%
Held 1st. 2.2M estimated branded searches, -18.2% vs prior month. Share -0.2 points.
2.
Oakley
38.6%
Held 2nd. 1.5M estimated branded searches, -18% vs prior month. Share 0 points.
3.
Quay2.3%
Held 3rd. 90.5K estimated branded searches, -17.7% vs prior month. Share 0 points.
4.
Bolle
1.3%
Held 4th. 49.5K estimated branded searches, 0% vs prior month. Share +0.2 points.
5.
Carrera0.25%
Held 5th. 9.9K estimated branded searches, -18.2% vs prior month. Share 0 points.
Compare search popularity between Ray-Ban and its closest rivals
Every comparison with Ray-Ban
7 comparisons
How has branded search demand for Ray-Ban changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Ray-Ban worldwide rose from 1.8M to 2.2M.
- Across the 12 months ending September 2026, Ray-Ban’s estimated Share of Search among sunglasses brands worldwide increased from 52.6% to 57.6%.
- Across the 12 months ending September 2026, Ray-Ban’s estimated Share of Search among sunglasses brands worldwide peaked at 62.3% in April 2026 and was lowest at 52.6% in October 2025.
How did search popularity change for sunglasses brands worldwide in September 2026?
1 change
Estimated monthly branded searches for Ray-Ban worldwide rose 22.4% over 12 measured months, from 1.8M to 2.2M in September 2026.
Where does Ray-Ban compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Sunglass brands | 2nd of 5 | 26.4% | Show ranking |
| Sunglasses brands | 1st of 5 | 57.6% | Shown above |
How is Ray-Ban measured?
Brandwave collects information about searches that people make online using Ray-Ban’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- ray ban
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Is Ray-Ban your brand?
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