KITS vs Ray-Ban:Which is more popular?
In September 2026, Ray-Ban had more branded searches than KITS among prescription eyewear brands worldwide. Ray-Ban had about 2.2 million branded searches, while KITS had 53,100. Ray-Ban made up 38% of all prescription eyewear brand searches we track, and KITS accounted for 0.9%. When we asked ChatGPT and Google AI Overviews about prescription eyewear brands, Ray-Ban appeared in four of the five answers and KITS in none.
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Top prescription eyewear brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Ray-Ban was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. KITS did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Zenni1st
Ray-Ban2nd- LINDBERG3rd
- Oliver Peoples4th
Warby Parker5th
Firmoo6th
Pair Eyewear–
KITS–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Ray-Ban4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Zenni4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Warby Parker3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- LINDBERG3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Oliver Peoples2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Firmoo1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Pair Eyewear0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- KITS0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about prescription eyewear brands
5 answers
Asked ChatGPT
“Which prescription eyewear brand should I buy?”
Asked ChatGPT
“What are the best prescription eyewear brands?”
Asked ChatGPT
“What's the best prescription eyewear brand for everyday glasses?”
Searched Google, AI Overview
“cheap prescription glasses”
Searched Google, AI Overview
“glasses brands”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is KITS or Ray-Ban more popular in search?
This chart shows how often people search Google for KITS and Ray-Ban by name. Each line represents a brand's share of searches for all eight prescription eyewear brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Ray-Ban, KITS. The figures are in the table below the chart.
View monthly share of searches table
| Month | Ray-Ban | Zenni | Firmoo | Warby Parker | Pair Eyewear | Oliver Peoples | LINDBERG | KITS |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 34.1% | 24.8% | 16.9% | 16.8% | 3.2% | 2.1% | 1.4% | 0.79% |
| Nov 2025 | 43.8% | 20% | 14.7% | 14.6% | 2.8% | 2.2% | 1.2% | 0.81% |
| Dec 2025 | 44.9% | 20.3% | 12.6% | 15.3% | 2.8% | 2.2% | 0.99% | 0.82% |
| Jan 2026 | 34.6% | 24.2% | 17.2% | 17.1% | 2.7% | 2.1% | 1.1% | 1% |
| Feb 2026 | 38.4% | 23% | 16.1% | 15.7% | 3% | 1.9% | 1% | 0.91% |
| Mar 2026 | 40.3% | 22.6% | 16.4% | 13.4% | 3.1% | 2% | 1.1% | 1.1% |
| Apr 2026 | 45.4% | 20.2% | 15.5% | 12.4% | 2.8% | 1.8% | 1% | 0.88% |
| May 2026 | 46.7% | 20.2% | 15.6% | 10.4% | 2.9% | 2.3% | 1% | 0.89% |
| Jun 2026 | 48.7% | 20.7% | 13.6% | 10.9% | 2.5% | 2% | 0.88% | 0.77% |
| Jul 2026 | 48.5% | 20.6% | 13.6% | 11.1% | 2.5% | 2% | 1.1% | 0.77% |
| Aug 2026 | 41.1% | 24.1% | 14.1% | 13.5% | 3.2% | 2% | 1.1% | 0.92% |
| Sep 2026 | 38% | 23.7% | 18.9% | 12.4% | 3% | 1.9% | 1.3% | 0.9% |
How has the KITS and Ray-Ban comparison changed over the last 12 months?
3 findings
- Ray-Ban was ahead of KITS in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, KITS’s share of searches among prescription eyewear brands worldwide moved from 0.79% to 0.9%, and its estimated monthly branded searches moved from 42.2K to 53.1K.
- Across the 12 months ending September 2026, Ray-Ban’s share of searches among prescription eyewear brands worldwide moved from 34.1% to 38%, and its estimated monthly branded searches moved from 1.8M to 2.2M.
How did search popularity change for prescription eyewear brands worldwide in September 2026?
2 changes
In September 2026, Ray-Ban lost share of searches among prescription eyewear brands worldwide, from 41.1% to 38%.
Estimated monthly branded searches for KITS worldwide rose 25.7% over 12 measured months, from 42.2K to 53.1K in September 2026.
How are branded searches counted?
7 search terms
Brandwave collects information about searches that people make online using KITS’s and Ray-Ban’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among prescription eyewear brands
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