Brandwave

Firmoo vs Ray-Ban:Which is searched more?

In September 2026, Ray-Ban had more branded searches than Firmoo among prescription eyewear brands worldwide. Ray-Ban had about 2.2 million branded searches, while Firmoo had 1.1 million. Ray-Ban made up 38% of all prescription eyewear brand searches we track, and Firmoo accounted for 18.9%. These are worldwide searches for English-language branded terms.

Share of searches among prescription eyewear brands worldwide in September 2026Is Firmoo or Ray-Ban more popular in search?
Firmoo18.9%1.1M searches
vs
Ray-Ban38%2.2M searches

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Is Firmoo or Ray-Ban more popular in search?

Compare brands selling prescription glasses and everyday eyewear. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Firmoo and Ray-Ban among prescription eyewear brands worldwide, by month

Share of searches by month for Ray-Ban, Firmoo. The figures are in the table below the chart.

View monthly share of searches table
MonthRay-BanZenniFirmooWarby ParkerPair EyewearOliver PeoplesLINDBERGKITS
Oct 202534.1%24.8%16.9%16.8%3.2%2.1%1.4%0.79%
Nov 202543.8%20%14.7%14.6%2.8%2.2%1.2%0.81%
Dec 202544.9%20.3%12.6%15.3%2.8%2.2%0.99%0.82%
Jan 202634.6%24.2%17.2%17.1%2.7%2.1%1.1%1%
Feb 202638.4%23%16.1%15.7%3%1.9%1%0.91%
Mar 202640.3%22.6%16.4%13.4%3.1%2%1.1%1.1%
Apr 202645.4%20.2%15.5%12.4%2.8%1.8%1%0.88%
May 202646.7%20.2%15.6%10.4%2.9%2.3%1%0.89%
Jun 202648.7%20.7%13.6%10.9%2.5%2%0.88%0.77%
Jul 202648.5%20.6%13.6%11.1%2.5%2%1.1%0.77%
Aug 202641.1%24.1%14.1%13.5%3.2%2%1.1%0.92%
Sep 202638%23.7%18.9%12.4%3%1.9%1.3%0.9%

How has the Firmoo and Ray-Ban comparison changed over the last 12 months?

3 findings
  • Ray-Ban was ahead of Firmoo in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Firmoo’s share of searches among prescription eyewear brands worldwide moved from 16.9% to 18.9%, and its estimated monthly branded searches moved from 904K to 1.1M.
  • Across the 12 months ending September 2026, Ray-Ban’s share of searches among prescription eyewear brands worldwide moved from 34.1% to 38%, and its estimated monthly branded searches moved from 1.8M to 2.2M.

How did search popularity change for prescription eyewear brands worldwide in September 2026?

2 changes
  1. In September 2026, Firmoo gained share of searches among prescription eyewear brands worldwide, from 14.1% to 18.9%.

  2. In September 2026, Ray-Ban lost share of searches among prescription eyewear brands worldwide, from 41.1% to 38%.

How are branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using Firmoo’s and Ray-Ban’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Firmoo

6 branded search terms

  • firmoo
  • firmoo eyewear
  • firmoo glasses
  • firmoo optical
  • firmoo prescription glasses
  • prescription glasses firmoo

Ray-Ban

1 branded search term

  • ray ban

How the Brand Demand Index is measured

Other head-to-heads among prescription eyewear brands

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