Brandwave

Ray-Ban vs Warby Parker:Which is more popular?

In September 2026, Ray-Ban had more branded searches than Warby Parker among prescription eyewear brands worldwide. Ray-Ban had about 2.2 million branded searches, while Warby Parker had 734,000. Ray-Ban made up 38% of all prescription eyewear brand searches we track, and Warby Parker accounted for 12.4%. When we asked ChatGPT and Google AI Overviews about prescription eyewear brands, Ray-Ban appeared in four of the five answers and Warby Parker in three. Ray-Ban was mentioned before Warby Parker in three out of four answers that named either.

Among prescription eyewear brands worldwide in September 2026

Who do people search for more?

Ray-Ban, about 3 searches for every 1 for Warby Parker

Ray-Ban 2.2M searchesWarby Parker 734K searches

Who does AI mention more?

Ray-Ban, mentioned in 4 of 5 answers, Warby Parker in 3

Ray-Ban in 4 of 5Warby Parker in 3 of 5

Who does AI recommend more?

Ray-Ban, named ahead of Warby Parker in 3 of 4 answers

Ray-Ban first in 3Warby Parker first in 1

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Top prescription eyewear brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Ray-Ban was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Warby Parker was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Ray-Ban was listed before Warby Parker in three out of four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Zenni1st
  2. Ray-Ban2nd
  3. LINDBERG3rd
  4. Oliver Peoples4th
  5. Warby Parker5th
  6. Firmoo6th
  7. Pair Eyewear–
  8. KITS–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Ray-Ban4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Zenni4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Warby Parker3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • LINDBERG3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Oliver Peoples2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Firmoo1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Pair Eyewear0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • KITS0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about prescription eyewear brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Ray-Ban or Warby Parker more popular in search?

This chart shows how often people search Google for Ray-Ban and Warby Parker by name. Each line represents a brand's share of searches for all eight prescription eyewear brands we track, month by month, from English-language searches worldwide.

Ray-Ban and Warby Parker among prescription eyewear brands worldwide, by month

Share of searches by month for Ray-Ban, Warby Parker. The figures are in the table below the chart.

View monthly share of searches table
MonthRay-BanZenniFirmooWarby ParkerPair EyewearOliver PeoplesLINDBERGKITS
Oct 202534.1%24.8%16.9%16.8%3.2%2.1%1.4%0.79%
Nov 202543.8%20%14.7%14.6%2.8%2.2%1.2%0.81%
Dec 202544.9%20.3%12.6%15.3%2.8%2.2%0.99%0.82%
Jan 202634.6%24.2%17.2%17.1%2.7%2.1%1.1%1%
Feb 202638.4%23%16.1%15.7%3%1.9%1%0.91%
Mar 202640.3%22.6%16.4%13.4%3.1%2%1.1%1.1%
Apr 202645.4%20.2%15.5%12.4%2.8%1.8%1%0.88%
May 202646.7%20.2%15.6%10.4%2.9%2.3%1%0.89%
Jun 202648.7%20.7%13.6%10.9%2.5%2%0.88%0.77%
Jul 202648.5%20.6%13.6%11.1%2.5%2%1.1%0.77%
Aug 202641.1%24.1%14.1%13.5%3.2%2%1.1%0.92%
Sep 202638%23.7%18.9%12.4%3%1.9%1.3%0.9%

How has the Ray-Ban and Warby Parker comparison changed over the last 12 months?

3 findings

How did search popularity change for prescription eyewear brands worldwide in September 2026?

2 changes
  1. In September 2026, Ray-Ban lost share of searches among prescription eyewear brands worldwide, from 41.1% to 38%.

  2. In September 2026, Warby Parker lost share of searches among prescription eyewear brands worldwide, from 13.5% to 12.4%.

How are branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using Ray-Ban’s and Warby Parker’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Ray-Ban

1 branded search term

  • ray ban

Warby Parker

6 branded search terms

  • eyewear warby parker
  • glasses warby parker
  • warby parker
  • warby parker eyewear
  • warby parker optical
  • warbyparker

How the Brand Demand Index is measured

Other head-to-heads among prescription eyewear brands

Creator with pink hair and a pink jacket

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