How popular isWarby Parker in search?
In August 2026, there were an estimated 905K branded searches for Warby Parker worldwide which held steady over the last 11 months. Warby Parker holds 24.2% estimated Share of Search among prescription eyewear brands worldwide and is ranked 3rd of 5 competitors for search popularity. Worldwide · English terms: these are worldwide searches for English-language branded terms.
Zenni43%
Firmoo25.2%
Warby Parker24.2%
Pair Eyewear5.7%
KITS1.9%
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Which prescription eyewear brands compete with Warby Parker?
Share of Search by month for Zenni, Firmoo, Warby Parker, Pair Eyewear. The figures are in the table below the chart.
View monthly share of search table
| Month | Zenni | Firmoo | Warby Parker | Pair Eyewear | KITS |
|---|---|---|---|---|---|
| Oct 2025 | 39.4% | 26.8% | 27.2% | 5.2% | 1.4% |
| Nov 2025 | 37.6% | 27.7% | 27.7% | 5.2% | 1.7% |
| Dec 2025 | 38.9% | 24.2% | 29.6% | 5.5% | 1.8% |
| Jan 2026 | 38.6% | 27.5% | 27.7% | 4.3% | 1.8% |
| Feb 2026 | 39.1% | 27.3% | 26.8% | 5.1% | 1.7% |
| Mar 2026 | 39.5% | 28.6% | 24.3% | 5.5% | 2.1% |
| Apr 2026 | 38.8% | 29.7% | 24.1% | 5.5% | 1.9% |
| May 2026 | 40.2% | 31% | 21% | 5.9% | 2% |
| Jun 2026 | 42.4% | 28% | 22.5% | 5.2% | 1.8% |
| Jul 2026 | 42.2% | 27.9% | 23% | 5.2% | 1.8% |
| Aug 2026 | 43% | 25.2% | 24.2% | 5.7% | 1.9% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 43% | 1.6M | +12.7% | +0.8 points | |
| 2, held 2nd | 25.2% | 941K | +0.05% | -2.7 points | |
| 3, held 3rd | 24.2% | 905K | +16.8% | +1.3 points | |
| 4, held 4th | 5.7% | 212K | +21.8% | +0.5 points | |
| 5, held 5th | 1.9% | 69.7K | +16.7% | +0.1 points |
1.
Zenni43%
held 1st · 1.6M estimated branded searches · +12.7% vs prior month · +0.8 points
2.
Firmoo25.2%
held 2nd · 941K estimated branded searches · +0.05% vs prior month · -2.7 points
24.2%
held 3rd · 905K estimated branded searches · +16.8% vs prior month · +1.3 points
5.7%
held 4th · 212K estimated branded searches · +21.8% vs prior month · +0.5 points
5.
KITS1.9%
held 5th · 69.7K estimated branded searches · +16.7% vs prior month · +0.1 points
Compare search popularity between Warby Parker and its closest rivals
How has branded search demand for Warby Parker changed worldwide over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Warby Parker worldwide held steady, from 918K to 905K.
- Across the 11 months ending August 2026, Warby Parker’s estimated Share of Search among prescription eyewear brands worldwide decreased from 27.2% to 24.2%.
- Across the 11 months ending August 2026, Warby Parker’s estimated Share of Search among prescription eyewear brands worldwide peaked at 29.6% in December 2025 and was lowest at 21% in May 2026.
- Across the 11 months ending August 2026, Warby Parker fell from 2nd to 3rd among prescription eyewear brands worldwide.
How did search popularity change for prescription eyewear brands worldwide in August 2026?
5 changes
In August 2026, Warby Parker gained estimated Share of Search among prescription eyewear brands worldwide, from 23% to 24.2%.
In August 2026, Zenni gained estimated Share of Search among prescription eyewear brands worldwide, from 42.2% to 43%.
In August 2026, Pair Eyewear gained estimated Share of Search among prescription eyewear brands worldwide, from 5.2% to 5.7%.
In August 2026, Firmoo lost estimated Share of Search among prescription eyewear brands worldwide, from 27.9% to 25.2%.
Estimated monthly branded searches for KITS worldwide rose 42.6% over 11 measured months, from 48.8K to 69.7K in August 2026.
How is Warby Parker measured?
Brandwave collects information about searches that people make online using Warby Parker’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
8 branded search terms
- eyewear warby parker
- glasses warby parker
- prescription glasses warby parker
- warby parker
- warby parker eyewear
- warby parker optical
- warbyparker
- warbyparker com
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Is Warby Parker your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.