Bailey Nelson vs Warby Parker:Which is more popular by branded search?
In August 2026, Warby Parker had more branded searches than Bailey Nelson among optical frames worldwide. Warby Parker was estimated to have 905K branded searches compared to Bailey Nelson’s 74K, and held a 19.5% Share of Search versus Bailey Nelson’s 1.6%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Bailey Nelson or Warby Parker?
Compare the optical frames people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Warby Parker, Bailey Nelson. The figures are in the table below the chart.
View monthly share of search table
| Month | Specsavers | Zenni | Warby Parker | Luxottica | Bailey Nelson | Essilor |
|---|---|---|---|---|---|---|
| Oct 2025 | 41.4% | 30% | 20.7% | 4.5% | 1.7% | 1.7% |
| Nov 2025 | 42% | 28.7% | 21.2% | 4.6% | 2.1% | 1.4% |
| Dec 2025 | 37.2% | 30.7% | 23.4% | 5% | 2.2% | 1.5% |
| Jan 2026 | 42.3% | 29.6% | 21.2% | 3.8% | 1.7% | 1.4% |
| Feb 2026 | 41.3% | 30.3% | 20.8% | 4.5% | 1.7% | 1.4% |
| Mar 2026 | 39.2% | 33% | 20.3% | 4.3% | 1.6% | 1.6% |
| Apr 2026 | 39.8% | 32.5% | 20.2% | 4.4% | 1.6% | 1.6% |
| May 2026 | 42.2% | 33.4% | 17.4% | 3.8% | 1.7% | 1.4% |
| Jun 2026 | 42.5% | 33% | 17.5% | 3.8% | 1.7% | 1.4% |
| Jul 2026 | 42.1% | 32.8% | 17.8% | 3.8% | 1.7% | 1.7% |
| Aug 2026 | 39.4% | 34.6% | 19.5% | 3.6% | 1.6% | 1.3% |
| Sep 2026 | — | — | — | — | — | — |
How has the Bailey Nelson and Warby Parker comparison changed over the last 12 months?
3 findings
- Warby Parker was ahead of Bailey Nelson in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Bailey Nelson’s estimated Share of Search among optical frames worldwide moved from 1.7% to 1.6%, and its estimated monthly branded searches held steady at 74K.
- Across the 11 months ending August 2026, Warby Parker’s estimated Share of Search among optical frames worldwide moved from 20.7% to 19.5%, and its estimated monthly branded searches moved from 918K to 905K.
How did search popularity change for optical frames worldwide in August 2026?
1 change
In August 2026, Warby Parker gained estimated Share of Search among optical frames worldwide, from 17.8% to 19.5%.
How each brand is measured
Brandwave collects information about searches that people make online using Bailey Nelson’s and Warby Parker’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bailey Nelson
1 branded search term
- baileynelson
Warby Parker
8 branded search terms
- eyewear warby parker
- glasses warby parker
- prescription glasses warby parker
- warby parker
- warby parker eyewear
- warby parker optical
- warbyparker
- warbyparker com
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.