How popular isBailey Nelson in search?
In August 2026, there were an estimated 74K branded searches for Bailey Nelson worldwide which held steady over the last 11 months. Bailey Nelson holds 1.6% estimated Share of Search among optical frames worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Specsavers39.4%
Zenni34.6%
Warby Parker19.5%- Luxottica3.6%
Bailey Nelson1.6%- Essilor1.3%
Follow Bailey Nelson and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which optical frames compete with Bailey Nelson?
Share of Search by month for Specsavers, Zenni, Warby Parker, Luxottica, Bailey Nelson. The figures are in the table below the chart.
View monthly share of search table
| Month | Specsavers | Zenni | Warby Parker | Luxottica | Bailey Nelson | Essilor |
|---|---|---|---|---|---|---|
| Oct 2025 | 41.4% | 30% | 20.7% | 4.5% | 1.7% | 1.7% |
| Nov 2025 | 42% | 28.7% | 21.2% | 4.6% | 2.1% | 1.4% |
| Dec 2025 | 37.2% | 30.7% | 23.4% | 5% | 2.2% | 1.5% |
| Jan 2026 | 42.3% | 29.6% | 21.2% | 3.8% | 1.7% | 1.4% |
| Feb 2026 | 41.3% | 30.3% | 20.8% | 4.5% | 1.7% | 1.4% |
| Mar 2026 | 39.2% | 33% | 20.3% | 4.3% | 1.6% | 1.6% |
| Apr 2026 | 39.8% | 32.5% | 20.2% | 4.4% | 1.6% | 1.6% |
| May 2026 | 42.2% | 33.4% | 17.4% | 3.8% | 1.7% | 1.4% |
| Jun 2026 | 42.5% | 33% | 17.5% | 3.8% | 1.7% | 1.4% |
| Jul 2026 | 42.1% | 32.8% | 17.8% | 3.8% | 1.7% | 1.7% |
| Aug 2026 | 39.4% | 34.6% | 19.5% | 3.6% | 1.6% | 1.3% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 39.4% | 1.8M | 0% | -2.7 points | |
| 2, held 2nd | 34.6% | 1.6M | +12.7% | +1.8 points | |
| 3, held 3rd | 19.5% | 905K | +16.8% | +1.7 points | |
| 4, held 4th | 3.6% | 165K | 0% | -0.2 points | |
| 5, held 5th | 1.6% | 74K | 0% | -0.1 points | |
| 6, held 6th | 1.3% | 60.5K | -18.2% | -0.4 points |
39.4%
Held 1st. 1.8M estimated branded searches, 0% vs prior month. Share -2.7 points.
2.
Zenni34.6%
Held 2nd. 1.6M estimated branded searches, +12.7% vs prior month. Share +1.8 points.
19.5%
Held 3rd. 905K estimated branded searches, +16.8% vs prior month. Share +1.7 points.
3.6%
Held 4th. 165K estimated branded searches, 0% vs prior month. Share -0.2 points.
1.6%
Held 5th. 74K estimated branded searches, 0% vs prior month. Share -0.1 points.
6.Essilor
1.3%
Held 6th. 60.5K estimated branded searches, -18.2% vs prior month. Share -0.4 points.
Compare search popularity between Bailey Nelson and its closest rivals
How has branded search demand for Bailey Nelson changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Bailey Nelson worldwide held steady at 74K.
- Across the 11 months ending August 2026, Bailey Nelson’s estimated Share of Search among optical frames worldwide held steady, from 1.7% to 1.6%.
How did search popularity change for optical frames worldwide in August 2026?
5 changes
In August 2026, Zenni gained estimated Share of Search among optical frames worldwide, from 32.8% to 34.6%.
In August 2026, Warby Parker gained estimated Share of Search among optical frames worldwide, from 17.8% to 19.5%.
In August 2026, Specsavers lost estimated Share of Search among optical frames worldwide, from 42.1% to 39.4%.
Estimated monthly branded searches for Essilor worldwide fell 18.2% over 11 measured months, from 74K to 60.5K in August 2026.
Estimated monthly branded searches for Luxottica worldwide fell 17.9% over 11 measured months, from 201K to 165K in August 2026.
How is Bailey Nelson measured?
Brandwave collects information about searches that people make online using Bailey Nelson’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- baileynelson
Do you work for Bailey Nelson? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Bailey Nelson your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.