Brandwave

Optical frames:Which brands are most popular in search?

In August 2026, Specsavers was the most searched among optical frames worldwide, with an estimated 1.8M branded searches and 39.4% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Specsavers39.4%
  2. Zenni34.6%
  3. Warby Parker19.5%
  4. Luxottica3.6%
  5. Bailey Nelson1.6%
  6. Essilor1.3%

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Share of SearchLeaderboard

Compare the optical frames people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among optical frames worldwide, by month

Share of Search by month for Specsavers, Zenni, Warby Parker, Luxottica. The figures are in the table below the chart.

View monthly share of search table
MonthSpecsaversZenniWarby ParkerLuxotticaBailey NelsonEssilor
Oct 202541.4%30%20.7%4.5%1.7%1.7%
Nov 202542%28.7%21.2%4.6%2.1%1.4%
Dec 202537.2%30.7%23.4%5%2.2%1.5%
Jan 202642.3%29.6%21.2%3.8%1.7%1.4%
Feb 202641.3%30.3%20.8%4.5%1.7%1.4%
Mar 202639.2%33%20.3%4.3%1.6%1.6%
Apr 202639.8%32.5%20.2%4.4%1.6%1.6%
May 202642.2%33.4%17.4%3.8%1.7%1.4%
Jun 202642.5%33%17.5%3.8%1.7%1.4%
Jul 202642.1%32.8%17.8%3.8%1.7%1.7%
Aug 202639.4%34.6%19.5%3.6%1.6%1.3%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Specsavers

    39.4%

    Held 1st. 1.8M estimated branded searches, 0% vs prior month. Share -2.7 points.

  2. 2.Zenni

    34.6%

    Held 2nd. 1.6M estimated branded searches, +12.7% vs prior month. Share +1.8 points.

  3. 3.Warby Parker

    19.5%

    Held 3rd. 905K estimated branded searches, +16.8% vs prior month. Share +1.7 points.

  4. 4.Luxottica

    3.6%

    Held 4th. 165K estimated branded searches, 0% vs prior month. Share -0.2 points.

  5. 5.Bailey Nelson

    1.6%

    Held 5th. 74K estimated branded searches, 0% vs prior month. Share -0.1 points.

  6. 6.Essilor

    1.3%

    Held 6th. 60.5K estimated branded searches, -18.2% vs prior month. Share -0.4 points.

Compare search popularity between leading brands

Which brand is most popular in search among optical frames worldwide?

In August 2026, Specsavers was the most searched among optical frames worldwide, with an estimated 1.8M branded searches and 39.4% estimated Share of Search within this set. Zenni is in 2nd place, 4.8 percentage points behind at 34.6% Share of Search.

Global optical frames, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Specsavers41.4% → 39.4%42.5%Jun 202637.2%Dec 20251st
Zenni30% → 34.6%34.6%Aug 202628.7%Nov 20252nd
Warby Parker20.7% → 19.5%23.4%Dec 202517.4%May 20263rd
Luxottica4.5% → 3.6%5%Dec 20253.6%Aug 20264th
Bailey Nelson1.7% → 1.6%2.2%Dec 20251.6%Mar 20265th
Essilor1.7% → 1.3%1.7%Jul 20261.3%Aug 20266th

Each finding as a sentence

  • Across the 11 months ending August 2026, Specsavers’ estimated Share of Search among optical frames worldwide decreased from 41.4% to 39.4%.
  • Across the 11 months ending August 2026, Zenni’s estimated Share of Search among optical frames worldwide increased from 30% to 34.6%.
  • Across the 11 months ending August 2026, Warby Parker’s estimated Share of Search among optical frames worldwide decreased from 20.7% to 19.5%.
  • Across the 11 months ending August 2026, Luxottica’s estimated Share of Search among optical frames worldwide decreased from 4.5% to 3.6%.
  • Across the 11 months ending August 2026, Specsavers’ estimated Share of Search among optical frames worldwide peaked at 42.5% in June 2026 and was lowest at 37.2% in December 2025.
  • Across the 11 months ending August 2026, Zenni’s estimated Share of Search among optical frames worldwide peaked at 34.6% in August 2026 and was lowest at 28.7% in November 2025.
  • Across the 11 months ending August 2026, Warby Parker’s estimated Share of Search among optical frames worldwide peaked at 23.4% in December 2025 and was lowest at 17.4% in May 2026.
  • Across the 11 months ending August 2026, Luxottica’s estimated Share of Search among optical frames worldwide peaked at 5% in December 2025 and was lowest at 3.6% in August 2026.
  • Across the 11 months ending August 2026, Bailey Nelson and Essilor held steady: their estimated Share of Search among optical frames worldwide each moved less than 0.5 percentage points.

How did search popularity change for optical frames worldwide in August 2026?

  1. In August 2026, Zenni gained estimated Share of Search among optical frames worldwide, from 32.8% to 34.6%.

  2. In August 2026, Warby Parker gained estimated Share of Search among optical frames worldwide, from 17.8% to 19.5%.

  3. In August 2026, Specsavers lost estimated Share of Search among optical frames worldwide, from 42.1% to 39.4%.

  4. Estimated monthly branded searches for Essilor worldwide fell 18.2% over 11 measured months, from 74K to 60.5K in August 2026.

  5. Estimated monthly branded searches for Luxottica worldwide fell 17.9% over 11 measured months, from 201K to 165K in August 2026.

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