Essilor vs Luxottica:Which is searched more?
In August 2026, Luxottica had more branded searches than Essilor among optical frames worldwide. Luxottica was estimated to have 165K branded searches compared to Essilor’s 60.5K, and held a 3.5% Share of Search versus Essilor’s 1.3%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Essilor or Luxottica?
Compare the optical frames people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Luxottica, Essilor. The figures are in the table below the chart.
View monthly share of search table
| Month | Luxottica | Essilor |
|---|---|---|
| Oct 2025 | 4.5% | 1.6% |
| Nov 2025 | 4.5% | 1.4% |
| Dec 2025 | 4.9% | 1.5% |
| Jan 2026 | 3.7% | 1.4% |
| Feb 2026 | 4.5% | 1.3% |
| Mar 2026 | 4.2% | 1.6% |
| Apr 2026 | 4.3% | 1.6% |
| May 2026 | 3.7% | 1.4% |
| Jun 2026 | 3.8% | 1.4% |
| Jul 2026 | 3.7% | 1.7% |
| Aug 2026 | 3.5% | 1.3% |
| Sep 2026 | — | — |
How has the Essilor and Luxottica comparison changed over the last 12 months?
3 findings
- Luxottica was ahead of Essilor in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Essilor’s estimated Share of Search among optical frames worldwide moved from 1.6% to 1.3%, and its estimated monthly branded searches moved from 74K to 60.5K.
- Across the 11 months ending August 2026, Luxottica’s estimated Share of Search among optical frames worldwide moved from 4.5% to 3.5%, and its estimated monthly branded searches moved from 201K to 165K.
How did search popularity change for optical frames worldwide in August 2026?
2 changes
How each brand is measured
Brandwave collects information about searches that people make online using Essilor’s and Luxottica’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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