Bailey Nelson vs Specsavers:Which is more popular by branded search?
In August 2026, Specsavers had more branded searches than Bailey Nelson among optical frames worldwide. Specsavers was estimated to have 1.8M branded searches compared to Bailey Nelson’s 74K, and held a 39.4% Share of Search versus Bailey Nelson’s 1.6%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Bailey Nelson or Specsavers?
Compare the optical frames people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Specsavers, Bailey Nelson. The figures are in the table below the chart.
View monthly share of search table
| Month | Specsavers | Zenni | Warby Parker | Luxottica | Bailey Nelson | Essilor |
|---|---|---|---|---|---|---|
| Oct 2025 | 41.4% | 30% | 20.7% | 4.5% | 1.7% | 1.7% |
| Nov 2025 | 42% | 28.7% | 21.2% | 4.6% | 2.1% | 1.4% |
| Dec 2025 | 37.2% | 30.7% | 23.4% | 5% | 2.2% | 1.5% |
| Jan 2026 | 42.3% | 29.6% | 21.2% | 3.8% | 1.7% | 1.4% |
| Feb 2026 | 41.3% | 30.3% | 20.8% | 4.5% | 1.7% | 1.4% |
| Mar 2026 | 39.2% | 33% | 20.3% | 4.3% | 1.6% | 1.6% |
| Apr 2026 | 39.8% | 32.5% | 20.2% | 4.4% | 1.6% | 1.6% |
| May 2026 | 42.2% | 33.4% | 17.4% | 3.8% | 1.7% | 1.4% |
| Jun 2026 | 42.5% | 33% | 17.5% | 3.8% | 1.7% | 1.4% |
| Jul 2026 | 42.1% | 32.8% | 17.8% | 3.8% | 1.7% | 1.7% |
| Aug 2026 | 39.4% | 34.6% | 19.5% | 3.6% | 1.6% | 1.3% |
| Sep 2026 | — | — | — | — | — | — |
How has the Bailey Nelson and Specsavers comparison changed over the last 12 months?
3 findings
- Specsavers was ahead of Bailey Nelson in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Bailey Nelson’s estimated Share of Search among optical frames worldwide moved from 1.7% to 1.6%, and its estimated monthly branded searches held steady at 74K.
- Across the 11 months ending August 2026, Specsavers’ estimated Share of Search among optical frames worldwide moved from 41.4% to 39.4%, and its estimated monthly branded searches held steady at 1.8M.
How did search popularity change for optical frames worldwide in August 2026?
1 change
In August 2026, Specsavers lost estimated Share of Search among optical frames worldwide, from 42.1% to 39.4%.
How each brand is measured
Brandwave collects information about searches that people make online using Bailey Nelson’s and Specsavers’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bailey Nelson
1 branded search term
- baileynelson
Specsavers
1 branded search term
- specsavers
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.