How popular isZenni in search?
In August 2026, there were an estimated 1.6M branded searches for Zenni worldwide which is up 21% over the last 11 months. Zenni holds 34.6% estimated Share of Search among optical frames worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Specsavers39.4%
Zenni34.6%
Warby Parker19.5%- Luxottica3.6%
Bailey Nelson1.6%- Essilor1.3%
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Which optical frames compete with Zenni?
Share of Search by month for Specsavers, Zenni, Warby Parker, Luxottica. The figures are in the table below the chart.
View monthly share of search table
| Month | Specsavers | Zenni | Warby Parker | Luxottica | Bailey Nelson | Essilor |
|---|---|---|---|---|---|---|
| Oct 2025 | 41.4% | 30% | 20.7% | 4.5% | 1.7% | 1.7% |
| Nov 2025 | 42% | 28.7% | 21.2% | 4.6% | 2.1% | 1.4% |
| Dec 2025 | 37.2% | 30.7% | 23.4% | 5% | 2.2% | 1.5% |
| Jan 2026 | 42.3% | 29.6% | 21.2% | 3.8% | 1.7% | 1.4% |
| Feb 2026 | 41.3% | 30.3% | 20.8% | 4.5% | 1.7% | 1.4% |
| Mar 2026 | 39.2% | 33% | 20.3% | 4.3% | 1.6% | 1.6% |
| Apr 2026 | 39.8% | 32.5% | 20.2% | 4.4% | 1.6% | 1.6% |
| May 2026 | 42.2% | 33.4% | 17.4% | 3.8% | 1.7% | 1.4% |
| Jun 2026 | 42.5% | 33% | 17.5% | 3.8% | 1.7% | 1.4% |
| Jul 2026 | 42.1% | 32.8% | 17.8% | 3.8% | 1.7% | 1.7% |
| Aug 2026 | 39.4% | 34.6% | 19.5% | 3.6% | 1.6% | 1.3% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 39.4% | 1.8M | 0% | -2.7 points | |
| 2, held 2nd | 34.6% | 1.6M | +12.7% | +1.8 points | |
| 3, held 3rd | 19.5% | 905K | +16.8% | +1.7 points | |
| 4, held 4th | 3.6% | 165K | 0% | -0.2 points | |
| 5, held 5th | 1.6% | 74K | 0% | -0.1 points | |
| 6, held 6th | 1.3% | 60.5K | -18.2% | -0.4 points |
39.4%
Held 1st. 1.8M estimated branded searches, 0% vs prior month. Share -2.7 points.
2.
Zenni34.6%
Held 2nd. 1.6M estimated branded searches, +12.7% vs prior month. Share +1.8 points.
19.5%
Held 3rd. 905K estimated branded searches, +16.8% vs prior month. Share +1.7 points.
3.6%
Held 4th. 165K estimated branded searches, 0% vs prior month. Share -0.2 points.
1.6%
Held 5th. 74K estimated branded searches, 0% vs prior month. Share -0.1 points.
6.Essilor
1.3%
Held 6th. 60.5K estimated branded searches, -18.2% vs prior month. Share -0.4 points.
Compare search popularity between Zenni and its closest rivals
How has branded search demand for Zenni changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Zenni worldwide rose from 1.3M to 1.6M.
- Across the 11 months ending August 2026, Zenni’s estimated Share of Search among optical frames worldwide increased from 30% to 34.6%.
- Across the 11 months ending August 2026, Zenni’s estimated Share of Search among optical frames worldwide peaked at 34.6% in August 2026 and was lowest at 28.7% in November 2025.
How did search popularity change for optical frames worldwide in August 2026?
5 changes
In August 2026, Zenni gained estimated Share of Search among optical frames worldwide, from 32.8% to 34.6%.
In August 2026, Warby Parker gained estimated Share of Search among optical frames worldwide, from 17.8% to 19.5%.
In August 2026, Specsavers lost estimated Share of Search among optical frames worldwide, from 42.1% to 39.4%.
Estimated monthly branded searches for Essilor worldwide fell 18.2% over 11 measured months, from 74K to 60.5K in August 2026.
Estimated monthly branded searches for Luxottica worldwide fell 17.9% over 11 measured months, from 201K to 165K in August 2026.
Where does Zenni compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Optical frames | 2nd of 6 | 34.6% | Shown above |
| Prescription eyewear brands | 1st of 5 | 43% | Show ranking |
| Blue light glasses | 1st of 6 | 62.5% | Show ranking |
How is Zenni measured?
Brandwave collects information about searches that people make online using Zenni’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
7 branded search terms
- eyewear zenni
- glasses zenni
- prescription glasses zenni
- zenni
- zenni eyewear
- zennioptical
- zennioptical com
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Is Zenni your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.