Brandwave

LINDBERG vs Zenni:Which is more popular?

In September 2026, Zenni had more branded searches than LINDBERG among prescription eyewear brands worldwide. Zenni had about 1.4 million branded searches, while LINDBERG had 74,000. Zenni made up 23.7% of all prescription eyewear brand searches we track, and LINDBERG accounted for 1.3%. When we asked ChatGPT and Google AI Overviews about prescription eyewear brands, Zenni appeared in four of the five answers and LINDBERG in three. LINDBERG was mentioned before Zenni in three out of five answers.

Among prescription eyewear brands worldwide in September 2026

Who do people search for more?

Zenni, about 19 searches for every 1 for LINDBERG

Zenni 1.4M searchesLINDBERG 74K searches

Who does AI mention more?

Zenni, mentioned in 4 of 5 answers, LINDBERG in 3

Zenni in 4 of 5LINDBERG in 3 of 5

Who does AI recommend more?

LINDBERG, named ahead of Zenni in 3 of 5 answers

LINDBERG first in 3Zenni first in 2

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Top prescription eyewear brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Zenni was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. LINDBERG was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. LINDBERG was listed before Zenni in three out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Zenni1st
  2. Ray-Ban2nd
  3. LINDBERG3rd
  4. Oliver Peoples4th
  5. Warby Parker5th
  6. Firmoo6th
  7. Pair Eyewear–
  8. KITS–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Ray-Ban4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Zenni4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Warby Parker3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • LINDBERG3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Oliver Peoples2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Firmoo1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Pair Eyewear0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • KITS0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about prescription eyewear brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is LINDBERG or Zenni more popular in search?

This chart shows how often people search Google for LINDBERG and Zenni by name. Each line represents a brand's share of searches for all eight prescription eyewear brands we track, month by month, from English-language searches worldwide.

LINDBERG and Zenni among prescription eyewear brands worldwide, by month

Share of searches by month for Zenni, LINDBERG. The figures are in the table below the chart.

View monthly share of searches table
MonthRay-BanZenniFirmooWarby ParkerPair EyewearOliver PeoplesLINDBERGKITS
Oct 202534.1%24.8%16.9%16.8%3.2%2.1%1.4%0.79%
Nov 202543.8%20%14.7%14.6%2.8%2.2%1.2%0.81%
Dec 202544.9%20.3%12.6%15.3%2.8%2.2%0.99%0.82%
Jan 202634.6%24.2%17.2%17.1%2.7%2.1%1.1%1%
Feb 202638.4%23%16.1%15.7%3%1.9%1%0.91%
Mar 202640.3%22.6%16.4%13.4%3.1%2%1.1%1.1%
Apr 202645.4%20.2%15.5%12.4%2.8%1.8%1%0.88%
May 202646.7%20.2%15.6%10.4%2.9%2.3%1%0.89%
Jun 202648.7%20.7%13.6%10.9%2.5%2%0.88%0.77%
Jul 202648.5%20.6%13.6%11.1%2.5%2%1.1%0.77%
Aug 202641.1%24.1%14.1%13.5%3.2%2%1.1%0.92%
Sep 202638%23.7%18.9%12.4%3%1.9%1.3%0.9%

How has the LINDBERG and Zenni comparison changed over the last 12 months?

3 findings
  • Zenni was ahead of LINDBERG in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, LINDBERG’s share of searches among prescription eyewear brands worldwide moved from 1.4% to 1.3%, and its estimated monthly branded searches held steady at 74K.
  • Across the 12 months ending September 2026, Zenni’s share of searches among prescription eyewear brands worldwide moved from 24.8% to 23.7%, and its estimated monthly branded searches moved from 1.3M to 1.4M.

How did search popularity change for prescription eyewear brands worldwide in September 2026?

0 changes

Neither LINDBERG nor Zenni moved beyond provider rounding among prescription eyewear brands in September 2026.

How are branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using LINDBERG’s and Zenni’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

LINDBERG

1 branded search term

  • lindberg

Zenni

6 branded search terms

  • eyewear zenni
  • glasses zenni
  • prescription glasses zenni
  • zenni
  • zenni eyewear
  • zennioptical

How the Brand Demand Index is measured

Other head-to-heads among prescription eyewear brands

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