Brandwave

Prescription eyewear brands:Which brands are most popular in search?

In August 2026, Zenni was the most searched among prescription eyewear brands worldwide, with an estimated 1.6M branded searches and 43% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Zenni43%
  2. Firmoo25.2%
  3. Warby Parker24.2%
  4. Pair Eyewear5.7%
  5. KITS1.9%

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Share of SearchLeaderboard

Compare brands selling prescription glasses and everyday eyewear. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among prescription eyewear brands worldwide, by month

Share of Search by month for Zenni, Firmoo, Warby Parker, Pair Eyewear. The figures are in the table below the chart.

View monthly share of search table
MonthZenniFirmooWarby ParkerPair EyewearKITS
Oct 202539.4%26.8%27.2%5.2%1.4%
Nov 202537.6%27.7%27.7%5.2%1.7%
Dec 202538.9%24.2%29.6%5.5%1.8%
Jan 202638.6%27.5%27.7%4.3%1.8%
Feb 202639.1%27.3%26.8%5.1%1.7%
Mar 202639.5%28.6%24.3%5.5%2.1%
Apr 202638.8%29.7%24.1%5.5%1.9%
May 202640.2%31%21%5.9%2%
Jun 202642.4%28%22.5%5.2%1.8%
Jul 202642.2%27.9%23%5.2%1.8%
Aug 202643%25.2%24.2%5.7%1.9%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Zenni

    43%

    held 1st · 1.6M estimated branded searches · +12.7% vs prior month · +0.8 points

  2. 2.Firmoo

    25.2%

    held 2nd · 941K estimated branded searches · +0.05% vs prior month · -2.7 points

  3. 3.Warby Parker

    24.2%

    held 3rd · 905K estimated branded searches · +16.8% vs prior month · +1.3 points

  4. 4.Pair Eyewear

    5.7%

    held 4th · 212K estimated branded searches · +21.8% vs prior month · +0.5 points

  5. 5.KITS

    1.9%

    held 5th · 69.7K estimated branded searches · +16.7% vs prior month · +0.1 points

Compare search popularity between leading brands

Which brand is most popular in search among prescription eyewear brands worldwide?

In August 2026, Zenni was the most searched among prescription eyewear brands worldwide, with an estimated 1.6M branded searches and 43% estimated Share of Search within this set. Firmoo is in 2nd place, 17.8 percentage points behind at 25.2% Share of Search.

Global prescription eyewear brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Zenni39.4% → 43%43%Aug 202637.6%Nov 20251st
Firmoo26.8% → 25.2%31%May 202624.2%Dec 20253rd → 2nd
Warby Parker27.2% → 24.2%29.6%Dec 202521%May 20262nd → 3rd
Pair Eyewear5.2% → 5.7%5.9%May 20264.3%Jan 20264th
KITS1.4% → 1.9%2.1%Mar 20261.4%Oct 20255th

Each finding as a sentence

  • Across the 11 months ending August 2026, Zenni’s estimated Share of Search among prescription eyewear brands worldwide increased from 39.4% to 43%.
  • Across the 11 months ending August 2026, Firmoo’s estimated Share of Search among prescription eyewear brands worldwide decreased from 26.8% to 25.2%.
  • Across the 11 months ending August 2026, Warby Parker’s estimated Share of Search among prescription eyewear brands worldwide decreased from 27.2% to 24.2%.
  • Across the 11 months ending August 2026, Pair Eyewear’s estimated Share of Search among prescription eyewear brands worldwide increased from 5.2% to 5.7%.
  • Across the 11 months ending August 2026, Zenni’s estimated Share of Search among prescription eyewear brands worldwide peaked at 43% in August 2026 and was lowest at 37.6% in November 2025.
  • Across the 11 months ending August 2026, Firmoo’s estimated Share of Search among prescription eyewear brands worldwide peaked at 31% in May 2026 and was lowest at 24.2% in December 2025.
  • Across the 11 months ending August 2026, Warby Parker’s estimated Share of Search among prescription eyewear brands worldwide peaked at 29.6% in December 2025 and was lowest at 21% in May 2026.
  • Across the 11 months ending August 2026, Pair Eyewear’s estimated Share of Search among prescription eyewear brands worldwide peaked at 5.9% in May 2026 and was lowest at 4.3% in January 2026.
  • Across the 11 months ending August 2026, Firmoo rose from 3rd to 2nd among prescription eyewear brands worldwide.
  • Across the 11 months ending August 2026, Warby Parker fell from 2nd to 3rd among prescription eyewear brands worldwide.
  • Across the 11 months ending August 2026, KITS held steady: its estimated Share of Search among prescription eyewear brands worldwide moved less than 0.5 percentage points.

How did search popularity change for prescription eyewear brands worldwide in August 2026?

  1. In August 2026, Warby Parker gained estimated Share of Search among prescription eyewear brands worldwide, from 23% to 24.2%.

  2. In August 2026, Zenni gained estimated Share of Search among prescription eyewear brands worldwide, from 42.2% to 43%.

  3. In August 2026, Pair Eyewear gained estimated Share of Search among prescription eyewear brands worldwide, from 5.2% to 5.7%.

  4. In August 2026, Firmoo lost estimated Share of Search among prescription eyewear brands worldwide, from 27.9% to 25.2%.

  5. Estimated monthly branded searches for KITS worldwide rose 42.6% over 11 measured months, from 48.8K to 69.7K in August 2026.

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