Brandwave

Firmoo vs Oliver Peoples:Which is more popular?

In September 2026, Firmoo had more branded searches than Oliver Peoples among prescription eyewear brands worldwide. Firmoo had about 1.1 million branded searches, while Oliver Peoples had 110,000. Firmoo made up 18.9% of all prescription eyewear brand searches we track, and Oliver Peoples accounted for 1.9%. When we asked ChatGPT and Google AI Overviews about prescription eyewear brands, Oliver Peoples appeared in two of the five answers and Firmoo in one. Oliver Peoples was mentioned before Firmoo in two out of three answers that named either.

Among prescription eyewear brands worldwide in September 2026

Who do people search for more?

Firmoo, about 10 searches for every 1 for Oliver Peoples

Firmoo 1.1M searchesOliver Peoples 110K searches

Who does AI mention more?

Oliver Peoples, mentioned in 2 of 5 answers, Firmoo in 1

Oliver Peoples in 2 of 5Firmoo in 1 of 5

Who does AI recommend more?

Oliver Peoples, named ahead of Firmoo in 2 of 3 answers

Oliver Peoples first in 2Firmoo first in 1

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Top prescription eyewear brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Oliver Peoples was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Firmoo was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Oliver Peoples was listed before Firmoo in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Zenni1st
  2. Ray-Ban2nd
  3. LINDBERG3rd
  4. Oliver Peoples4th
  5. Warby Parker5th
  6. Firmoo6th
  7. Pair Eyewear–
  8. KITS–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Ray-Ban4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Zenni4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Warby Parker3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • LINDBERG3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Oliver Peoples2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Firmoo1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Pair Eyewear0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • KITS0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about prescription eyewear brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Firmoo or Oliver Peoples more popular in search?

This chart shows how often people search Google for Firmoo and Oliver Peoples by name. Each line represents a brand's share of searches for all eight prescription eyewear brands we track, month by month, from English-language searches worldwide.

Firmoo and Oliver Peoples among prescription eyewear brands worldwide, by month

Share of searches by month for Firmoo, Oliver Peoples. The figures are in the table below the chart.

View monthly share of searches table
MonthRay-BanZenniFirmooWarby ParkerPair EyewearOliver PeoplesLINDBERGKITS
Oct 202534.1%24.8%16.9%16.8%3.2%2.1%1.4%0.79%
Nov 202543.8%20%14.7%14.6%2.8%2.2%1.2%0.81%
Dec 202544.9%20.3%12.6%15.3%2.8%2.2%0.99%0.82%
Jan 202634.6%24.2%17.2%17.1%2.7%2.1%1.1%1%
Feb 202638.4%23%16.1%15.7%3%1.9%1%0.91%
Mar 202640.3%22.6%16.4%13.4%3.1%2%1.1%1.1%
Apr 202645.4%20.2%15.5%12.4%2.8%1.8%1%0.88%
May 202646.7%20.2%15.6%10.4%2.9%2.3%1%0.89%
Jun 202648.7%20.7%13.6%10.9%2.5%2%0.88%0.77%
Jul 202648.5%20.6%13.6%11.1%2.5%2%1.1%0.77%
Aug 202641.1%24.1%14.1%13.5%3.2%2%1.1%0.92%
Sep 202638%23.7%18.9%12.4%3%1.9%1.3%0.9%

How has the Firmoo and Oliver Peoples comparison changed over the last 12 months?

3 findings

How did search popularity change for prescription eyewear brands worldwide in September 2026?

1 change
  1. In September 2026, Firmoo gained share of searches among prescription eyewear brands worldwide, from 14.1% to 18.9%.

How are branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using Firmoo’s and Oliver Peoples’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Firmoo

6 branded search terms

  • firmoo
  • firmoo eyewear
  • firmoo glasses
  • firmoo optical
  • firmoo prescription glasses
  • prescription glasses firmoo

Oliver Peoples

1 branded search term

  • oliver peoples

How the Brand Demand Index is measured

Other head-to-heads among prescription eyewear brands

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