How popular isRay-Ban?
In September 2026, people searched for Ray-Ban by name about 4.6 million times worldwide, a 5.4% increase from the previous year. These searches made up 38% of all global prescription eyewear brand searches, placing Ray-Ban first out of eight brands. When we asked both ChatGPT and Google AI Overviews about prescription eyewear brands, Ray-Ban appeared in four of the five answers and was the second most recommended of the eight.
Ray-Ban is the most searched of 8 competitors and the second most recommended in AI answers.
Ray-BanShare of searches 38%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
ZenniShare of searches 23.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
FirmooShare of searches 18.9%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
Warby ParkerShare of searches 12.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
Pair EyewearShare of searches 3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top prescription eyewear brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Ray-Ban was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Ray-Ban is the second most recommended of the eight.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Zenni1st
- Ray-Ban2nd
- LINDBERG3rd
- Oliver Peoples4th
- Warby Parker5th
- Firmoo6th
- Pair Eyewear–
KITS–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Ray-Ban4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Zenni4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Warby Parker3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- LINDBERG3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Oliver Peoples2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Firmoo1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Pair Eyewear0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- KITS0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about prescription eyewear brands
5 answers
Asked ChatGPT
“Which prescription eyewear brand should I buy?”
Asked ChatGPT
“What are the best prescription eyewear brands?”
Asked ChatGPT
“What's the best prescription eyewear brand for everyday glasses?”
Searched Google, AI Overview
“cheap prescription glasses”
Searched Google, AI Overview
“glasses brands”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Which prescription eyewear brands compete with Ray-Ban?
Share of searches by month for Ray-Ban, Zenni, Firmoo, Warby Parker, Pair Eyewear. The figures are in the table below the chart.
View monthly share of searches table
| Month | Ray-Ban | Zenni | Firmoo | Warby Parker | Pair Eyewear | Oliver Peoples | LINDBERG | KITS |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 34.1% | 24.8% | 16.9% | 16.8% | 3.2% | 2.1% | 1.4% | 0.79% |
| Nov 2025 | 43.8% | 20% | 14.7% | 14.6% | 2.8% | 2.2% | 1.2% | 0.81% |
| Dec 2025 | 44.9% | 20.3% | 12.6% | 15.3% | 2.8% | 2.2% | 0.99% | 0.82% |
| Jan 2026 | 34.6% | 24.2% | 17.2% | 17.1% | 2.7% | 2.1% | 1.1% | 1% |
| Feb 2026 | 38.4% | 23% | 16.1% | 15.7% | 3% | 1.9% | 1% | 0.91% |
| Mar 2026 | 40.3% | 22.6% | 16.4% | 13.4% | 3.1% | 2% | 1.1% | 1.1% |
| Apr 2026 | 45.4% | 20.2% | 15.5% | 12.4% | 2.8% | 1.8% | 1% | 0.88% |
| May 2026 | 46.7% | 20.2% | 15.6% | 10.4% | 2.9% | 2.3% | 1% | 0.89% |
| Jun 2026 | 48.7% | 20.7% | 13.6% | 10.9% | 2.5% | 2% | 0.88% | 0.77% |
| Jul 2026 | 48.5% | 20.6% | 13.6% | 11.1% | 2.5% | 2% | 1.1% | 0.77% |
| Aug 2026 | 41.1% | 24.1% | 14.1% | 13.5% | 3.2% | 2% | 1.1% | 0.92% |
| Sep 2026 | 38% | 23.7% | 18.9% | 12.4% | 3% | 1.9% | 1.3% | 0.9% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 38% | 2.2M | -18.2% | -3.2 points | |
| 2, held 2nd | 23.7% | 1.4M | -13% | -0.4 points | |
| 3, held 3rd | 18.9% | 1.1M | +18.9% | +4.8 points | |
| 4, held 4th | 12.4% | 734K | -18.2% | -1 points | |
| 5, held 5th | 3% | 175K | -17.1% | -0.2 points | |
| 6, held 6th | 1.9% | 110K | -18.5% | -0.2 points | |
| 7, held 7th | 1.3% | 74K | 0% | +0.1 points | |
| 8, held 8th | 0.9% | 53.1K | -13.8% | 0 points |
1.
Ray-Ban38%
Held 1st. 2.2M estimated branded searches, -18.2% vs prior month. Share -3.2 points.
2.
Zenni23.7%
Held 2nd. 1.4M estimated branded searches, -13% vs prior month. Share -0.4 points.
3.
Firmoo18.9%
Held 3rd. 1.1M estimated branded searches, +18.9% vs prior month. Share +4.8 points.
12.4%
Held 4th. 734K estimated branded searches, -18.2% vs prior month. Share -1 points.
3%
Held 5th. 175K estimated branded searches, -17.1% vs prior month. Share -0.2 points.
1.9%
Held 6th. 110K estimated branded searches, -18.5% vs prior month. Share -0.2 points.
7.LINDBERG
1.3%
Held 7th. 74K estimated branded searches, 0% vs prior month. Share +0.1 points.
8.
KITS0.9%
Held 8th. 53.1K estimated branded searches, -13.8% vs prior month. Share 0 points.
Compare popularity between Ray-Ban and its closest rivals
Every comparison with Ray-Ban
20 comparisons
- Gucci vs Ray-Ban
- Prada vs Ray-Ban
- Oakley vs Ray-Ban
- Ray-Ban vs Zenni
- Firmoo vs Ray-Ban
- Ray-Ban vs Warby Parker
- Ray-Ban vs VITURE
- Pair Eyewear vs Ray-Ban
- Maui Jim vs Ray-Ban
- Goodr vs Ray-Ban
- Persol vs Ray-Ban
- Oliver Peoples vs Ray-Ban
- Quay vs Ray-Ban
- Even Realities vs Ray-Ban
- LINDBERG vs Ray-Ban
- Ray-Ban vs XREAL
- KITS vs Ray-Ban
- Ray-Ban vs Rokid
- Bolle vs Ray-Ban
- Carrera vs Ray-Ban
How has branded search demand for Ray-Ban changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Ray-Ban worldwide rose from 4.3M to 4.6M.
- Across the 12 months ending September 2026, Ray-Ban’s share of searches among prescription eyewear brands worldwide increased from 34.1% to 38%.
- Across the 12 months ending September 2026, Ray-Ban’s share of searches among prescription eyewear brands worldwide peaked at 48.7% in June 2026 and was lowest at 34.1% in October 2025.
How did search popularity change for prescription eyewear brands worldwide in September 2026?
4 changes
In September 2026, Firmoo gained share of searches among prescription eyewear brands worldwide, from 14.1% to 18.9%.
In September 2026, Ray-Ban lost share of searches among prescription eyewear brands worldwide, from 41.1% to 38%.
In September 2026, Warby Parker lost share of searches among prescription eyewear brands worldwide, from 13.5% to 12.4%.
Estimated monthly branded searches for KITS worldwide rose 25.7% over 12 measured months, from 42.2K to 53.1K in September 2026.
How are Ray-Ban’s branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Ray-Ban’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- ray ban
- ray ban meta
- ray ban meta glasses
Do you work for Ray-Ban? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Ray-Ban compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Sunglass brands | 2nd of 6 | 26% | Show ranking |
| Prescription eyewear brands | 1st of 8 | 38% | Shown above |
| Sunglasses brands | 1st of 8 | 51.8% | Show ranking |
| Smart glasses brands | 1st of 5 | 80.4% | Show ranking |
Is Ray-Ban your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.