How popular isRay-Ban in search?
In August 2026, there were an estimated 2.7M branded searches for Ray-Ban worldwide which is up 49.7% over the last 11 months. Ray-Ban holds 29.2% estimated Share of Search among sunglass brands worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which sunglass brands compete with Ray-Ban?
Share of Search by month for Gucci, Ray-Ban, Oakley, Prada, Maui Jim. The figures are in the table below the chart.
View monthly share of search table
| Month | Gucci | Ray-Ban | Oakley | Prada | Maui Jim |
|---|---|---|---|---|---|
| Oct 2025 | 37% | 20.2% | 16.6% | 24.7% | 1.5% |
| Nov 2025 | 32.4% | 26.5% | 17.7% | 21.7% | 1.6% |
| Dec 2025 | 35.4% | 23.7% | 15.8% | 23.7% | 1.4% |
| Jan 2026 | 34.2% | 22.9% | 18.7% | 22.9% | 1.4% |
| Feb 2026 | 32.4% | 26.5% | 17.8% | 21.7% | 1.6% |
| Mar 2026 | 33.7% | 27.5% | 18.4% | 18.4% | 2% |
| Apr 2026 | 30.4% | 30.4% | 16.6% | 20.3% | 2.2% |
| May 2026 | 30.4% | 30.4% | 16.6% | 20.3% | 2.2% |
| Jun 2026 | 27.3% | 33.3% | 18.2% | 18.2% | 3% |
| Jul 2026 | 27.3% | 33.3% | 18.2% | 18.2% | 3% |
| Aug 2026 | 29.2% | 29.2% | 19.5% | 19.5% | 2.6% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 29.2% | 2.7M | 0% | +1.9 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 29.2% | 2.7M | -18.2% | -4.1 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 19.5% | 1.8M | 0% | +1.3 points | |
| 4, held 4th | 19.5% | 1.8M | 0% | +1.3 points | |
| 5, held 5th | 2.6% | 246K | -18.3% | -0.4 points |
1.
Gucci29.2%
Moved from 2nd to 1st. 2.7M estimated branded searches, 0% vs prior month. Share +1.9 points.
2.
Ray-Ban
29.2%
Moved from 1st to 2nd. 2.7M estimated branded searches, -18.2% vs prior month. Share -4.1 points.
3.
Oakley
19.5%
Held 3rd. 1.8M estimated branded searches, 0% vs prior month. Share +1.3 points.
4.
Prada19.5%
Held 4th. 1.8M estimated branded searches, 0% vs prior month. Share +1.3 points.
5.Maui Jim
2.6%
Held 5th. 246K estimated branded searches, -18.3% vs prior month. Share -0.4 points.
Compare search popularity between Ray-Ban and its closest rivals
How has branded search demand for Ray-Ban changed worldwide over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Ray-Ban worldwide rose from 1.8M to 2.7M.
- Across the 11 months ending August 2026, Ray-Ban’s estimated Share of Search among sunglass brands worldwide increased from 20.2% to 29.2%.
- Across the 11 months ending August 2026, Ray-Ban’s estimated Share of Search among sunglass brands worldwide peaked at 33.3% in June 2026 and was lowest at 20.2% in October 2025.
- Across the 11 months ending August 2026, Ray-Ban rose from 3rd to 2nd among sunglass brands worldwide.
How did search popularity change for sunglass brands worldwide in August 2026?
5 changes
In August 2026, Gucci overtook Ray-Ban to take the highest estimated Share of Search among sunglass brands worldwide, at 29.2%.
In August 2026, Oakley gained estimated Share of Search among sunglass brands worldwide, from 18.2% to 19.5%.
In August 2026, Prada gained estimated Share of Search among sunglass brands worldwide, from 18.2% to 19.5%.
In August 2026, Ray-Ban lost estimated Share of Search among sunglass brands worldwide, from 33.3% to 29.2%.
Estimated monthly branded searches for Maui Jim worldwide rose 82.2% over 11 measured months, from 135K to 246K in August 2026.
How is Ray-Ban measured?
Brandwave collects information about searches that people make online using Ray-Ban’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- ray ban
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Is Ray-Ban your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.