How popular isGucci in search?
In August 2026, there were an estimated 2.7M branded searches for Gucci worldwide which is down 18.2% over the last 11 months. Gucci holds 29.2% estimated Share of Search among sunglass brands worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which sunglass brands compete with Gucci?
Share of Search by month for Gucci, Ray-Ban, Oakley, Prada, Maui Jim. The figures are in the table below the chart.
View monthly share of search table
| Month | Gucci | Ray-Ban | Oakley | Prada | Maui Jim |
|---|---|---|---|---|---|
| Oct 2025 | 37% | 20.2% | 16.6% | 24.7% | 1.5% |
| Nov 2025 | 32.4% | 26.5% | 17.7% | 21.7% | 1.6% |
| Dec 2025 | 35.4% | 23.7% | 15.8% | 23.7% | 1.4% |
| Jan 2026 | 34.2% | 22.9% | 18.7% | 22.9% | 1.4% |
| Feb 2026 | 32.4% | 26.5% | 17.8% | 21.7% | 1.6% |
| Mar 2026 | 33.7% | 27.5% | 18.4% | 18.4% | 2% |
| Apr 2026 | 30.4% | 30.4% | 16.6% | 20.3% | 2.2% |
| May 2026 | 30.4% | 30.4% | 16.6% | 20.3% | 2.2% |
| Jun 2026 | 27.3% | 33.3% | 18.2% | 18.2% | 3% |
| Jul 2026 | 27.3% | 33.3% | 18.2% | 18.2% | 3% |
| Aug 2026 | 29.2% | 29.2% | 19.5% | 19.5% | 2.6% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 29.2% | 2.7M | 0% | +1.9 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 29.2% | 2.7M | -18.2% | -4.1 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 19.5% | 1.8M | 0% | +1.3 points | |
| 4, held 4th | 19.5% | 1.8M | 0% | +1.3 points | |
| 5, held 5th | 2.6% | 246K | -18.3% | -0.4 points |
1.
Gucci29.2%
Moved from 2nd to 1st. 2.7M estimated branded searches, 0% vs prior month. Share +1.9 points.
2.
Ray-Ban
29.2%
Moved from 1st to 2nd. 2.7M estimated branded searches, -18.2% vs prior month. Share -4.1 points.
3.
Oakley
19.5%
Held 3rd. 1.8M estimated branded searches, 0% vs prior month. Share +1.3 points.
4.
Prada19.5%
Held 4th. 1.8M estimated branded searches, 0% vs prior month. Share +1.3 points.
5.
Maui Jim
2.6%
Held 5th. 246K estimated branded searches, -18.3% vs prior month. Share -0.4 points.
Compare search popularity between Gucci and its closest rivals
How has branded search demand for Gucci changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Gucci worldwide fell from 3.4M to 2.7M.
- Across the 11 months ending August 2026, Gucci’s estimated Share of Search among sunglass brands worldwide decreased from 37% to 29.2%.
- Across the 11 months ending August 2026, Gucci’s estimated Share of Search among sunglass brands worldwide peaked at 37% in October 2025 and was lowest at 27.3% in June 2026.
How did search popularity change for sunglass brands worldwide in August 2026?
5 changes
In August 2026, Gucci overtook Ray-Ban to take the highest estimated Share of Search among sunglass brands worldwide, at 29.2%.
In August 2026, Oakley gained estimated Share of Search among sunglass brands worldwide, from 18.2% to 19.5%.
In August 2026, Prada gained estimated Share of Search among sunglass brands worldwide, from 18.2% to 19.5%.
In August 2026, Ray-Ban lost estimated Share of Search among sunglass brands worldwide, from 33.3% to 29.2%.
Estimated monthly branded searches for Maui Jim worldwide rose 82.2% over 11 measured months, from 135K to 246K in August 2026.
Where does Gucci compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Handbag brands | 2nd of 5 | 24.8% | Show ranking |
| Sunglass brands | 1st of 5 | 29.2% | Shown above |
| Designer perfume brands | 2nd of 5 | 30.3% | Show ranking |
How is Gucci measured?
Brandwave collects information about searches that people make online using Gucci’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- gucci
Who owns Gucci?
Gucci is owned by 
Kering. Brandwave also tracks 
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Is Gucci your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.