Brandwave

Sunglass brands:Which brands are most popular in search?

Gucci and Ray-Ban share the highest estimated Share of Search among sunglass brands worldwide, at 29.2% in August 2026. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Gucci29.2%
  2. Ray-Ban29.2%
  3. Oakley19.5%
  4. Prada19.5%
  5. Maui Jim2.6%

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Share of SearchLeaderboard

Compare the sunglasses brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among sunglass brands worldwide, by month

Share of Search by month for Gucci, Ray-Ban, Oakley, Prada, Maui Jim. The figures are in the table below the chart.

View monthly share of search table
MonthGucciRay-BanOakleyPradaMaui Jim
Oct 202537%20.2%16.6%24.7%1.5%
Nov 202532.4%26.5%17.7%21.7%1.6%
Dec 202535.4%23.7%15.8%23.7%1.4%
Jan 202634.2%22.9%18.7%22.9%1.4%
Feb 202632.4%26.5%17.8%21.7%1.6%
Mar 202633.7%27.5%18.4%18.4%2%
Apr 202630.4%30.4%16.6%20.3%2.2%
May 202630.4%30.4%16.6%20.3%2.2%
Jun 202627.3%33.3%18.2%18.2%3%
Jul 202627.3%33.3%18.2%18.2%3%
Aug 202629.2%29.2%19.5%19.5%2.6%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Gucci

    29.2%

    Moved from 2nd to 1st. 2.7M estimated branded searches, 0% vs prior month. Share +1.9 points.

  2. 2.Ray-Ban

    29.2%

    Moved from 1st to 2nd. 2.7M estimated branded searches, -18.2% vs prior month. Share -4.1 points.

  3. 3.Oakley

    19.5%

    Held 3rd. 1.8M estimated branded searches, 0% vs prior month. Share +1.3 points.

  4. 4.Prada

    19.5%

    Held 4th. 1.8M estimated branded searches, 0% vs prior month. Share +1.3 points.

  5. 5.Maui Jim

    2.6%

    Held 5th. 246K estimated branded searches, -18.3% vs prior month. Share -0.4 points.

Compare search popularity between leading brands

Which brand is most popular in search among sunglass brands worldwide?

Gucci and Ray-Ban share the highest estimated Share of Search among sunglass brands worldwide, at 29.2% in August 2026.

Global sunglass brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Gucci37% → 29.2%37%Oct 202527.3%Jun 20261st
Ray-Ban20.2% → 29.2%33.3%Jun 202620.2%Oct 20253rd → 2nd
Oakley16.6% → 19.5%19.5%Aug 202615.8%Dec 20254th → 3rd
Prada24.7% → 19.5%24.7%Oct 202518.2%Jun 20262nd → 4th
Maui Jim1.5% → 2.6%3%Jun 20261.4%Jan 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, Gucci’s estimated Share of Search among sunglass brands worldwide decreased from 37% to 29.2%.
  • Across the 11 months ending August 2026, Ray-Ban’s estimated Share of Search among sunglass brands worldwide increased from 20.2% to 29.2%.
  • Across the 11 months ending August 2026, Oakley’s estimated Share of Search among sunglass brands worldwide increased from 16.6% to 19.5%.
  • Across the 11 months ending August 2026, Prada’s estimated Share of Search among sunglass brands worldwide decreased from 24.7% to 19.5%.
  • Across the 11 months ending August 2026, Maui Jim’s estimated Share of Search among sunglass brands worldwide increased from 1.5% to 2.6%.
  • Across the 11 months ending August 2026, Gucci’s estimated Share of Search among sunglass brands worldwide peaked at 37% in October 2025 and was lowest at 27.3% in June 2026.
  • Across the 11 months ending August 2026, Ray-Ban’s estimated Share of Search among sunglass brands worldwide peaked at 33.3% in June 2026 and was lowest at 20.2% in October 2025.
  • Across the 11 months ending August 2026, Oakley’s estimated Share of Search among sunglass brands worldwide peaked at 19.5% in August 2026 and was lowest at 15.8% in December 2025.
  • Across the 11 months ending August 2026, Prada’s estimated Share of Search among sunglass brands worldwide peaked at 24.7% in October 2025 and was lowest at 18.2% in June 2026.
  • Across the 11 months ending August 2026, Maui Jim’s estimated Share of Search among sunglass brands worldwide peaked at 3% in June 2026 and was lowest at 1.4% in January 2026.
  • Across the 11 months ending August 2026, Ray-Ban rose from 3rd to 2nd among sunglass brands worldwide.
  • Across the 11 months ending August 2026, Oakley rose from 4th to 3rd among sunglass brands worldwide.
  • Across the 11 months ending August 2026, Prada fell from 2nd to 4th among sunglass brands worldwide.

How did search popularity change for sunglass brands worldwide in August 2026?

  1. In August 2026, Gucci overtook Ray-Ban to take the highest estimated Share of Search among sunglass brands worldwide, at 29.2%.

  2. In August 2026, Oakley gained estimated Share of Search among sunglass brands worldwide, from 18.2% to 19.5%.

  3. In August 2026, Prada gained estimated Share of Search among sunglass brands worldwide, from 18.2% to 19.5%.

  4. In August 2026, Ray-Ban lost estimated Share of Search among sunglass brands worldwide, from 33.3% to 29.2%.

  5. Estimated monthly branded searches for Maui Jim worldwide rose 82.2% over 11 measured months, from 135K to 246K in August 2026.

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