How popular isOakley in search?
In August 2026, there were an estimated 1.8M branded searches for Oakley worldwide which is up 22% over the last 11 months. Oakley holds 19.5% estimated Share of Search among sunglass brands worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Follow Oakley and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which sunglass brands compete with Oakley?
Share of Search by month for Gucci, Ray-Ban, Oakley, Prada, Maui Jim. The figures are in the table below the chart.
View monthly share of search table
| Month | Gucci | Ray-Ban | Oakley | Prada | Maui Jim |
|---|---|---|---|---|---|
| Oct 2025 | 37% | 20.2% | 16.6% | 24.7% | 1.5% |
| Nov 2025 | 32.4% | 26.5% | 17.7% | 21.7% | 1.6% |
| Dec 2025 | 35.4% | 23.7% | 15.8% | 23.7% | 1.4% |
| Jan 2026 | 34.2% | 22.9% | 18.7% | 22.9% | 1.4% |
| Feb 2026 | 32.4% | 26.5% | 17.8% | 21.7% | 1.6% |
| Mar 2026 | 33.7% | 27.5% | 18.4% | 18.4% | 2% |
| Apr 2026 | 30.4% | 30.4% | 16.6% | 20.3% | 2.2% |
| May 2026 | 30.4% | 30.4% | 16.6% | 20.3% | 2.2% |
| Jun 2026 | 27.3% | 33.3% | 18.2% | 18.2% | 3% |
| Jul 2026 | 27.3% | 33.3% | 18.2% | 18.2% | 3% |
| Aug 2026 | 29.2% | 29.2% | 19.5% | 19.5% | 2.6% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 29.2% | 2.7M | 0% | +1.9 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 29.2% | 2.7M | -18.2% | -4.1 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 19.5% | 1.8M | 0% | +1.3 points | |
| 4, held 4th | 19.5% | 1.8M | 0% | +1.3 points | |
| 5, held 5th | 2.6% | 246K | -18.3% | -0.4 points |
1.
Gucci29.2%
Moved from 2nd to 1st. 2.7M estimated branded searches, 0% vs prior month. Share +1.9 points.
2.
Ray-Ban
29.2%
Moved from 1st to 2nd. 2.7M estimated branded searches, -18.2% vs prior month. Share -4.1 points.
3.
Oakley
19.5%
Held 3rd. 1.8M estimated branded searches, 0% vs prior month. Share +1.3 points.
4.
Prada19.5%
Held 4th. 1.8M estimated branded searches, 0% vs prior month. Share +1.3 points.
5.Maui Jim
2.6%
Held 5th. 246K estimated branded searches, -18.3% vs prior month. Share -0.4 points.
Compare search popularity between Oakley and its closest rivals
How has branded search demand for Oakley changed worldwide over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Oakley worldwide rose from 1.5M to 1.8M.
- Across the 11 months ending August 2026, Oakley’s estimated Share of Search among sunglass brands worldwide increased from 16.6% to 19.5%.
- Across the 11 months ending August 2026, Oakley’s estimated Share of Search among sunglass brands worldwide peaked at 19.5% in August 2026 and was lowest at 15.8% in December 2025.
- Across the 11 months ending August 2026, Oakley rose from 4th to 3rd among sunglass brands worldwide.
How did search popularity change for sunglass brands worldwide in August 2026?
5 changes
In August 2026, Gucci overtook Ray-Ban to take the highest estimated Share of Search among sunglass brands worldwide, at 29.2%.
In August 2026, Oakley gained estimated Share of Search among sunglass brands worldwide, from 18.2% to 19.5%.
In August 2026, Prada gained estimated Share of Search among sunglass brands worldwide, from 18.2% to 19.5%.
In August 2026, Ray-Ban lost estimated Share of Search among sunglass brands worldwide, from 33.3% to 29.2%.
Estimated monthly branded searches for Maui Jim worldwide rose 82.2% over 11 measured months, from 135K to 246K in August 2026.
How is Oakley measured?
Brandwave collects information about searches that people make online using Oakley’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- oakley
Do you work for Oakley? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Oakley your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.