Oakley vs Prada:Which is more popular by branded search?
In August 2026, Oakley and Prada were level on Share of Search among sunglass brands worldwide, with an estimated 1.8M branded searches each, at 19.5% estimated Share of Search each. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Oakley or Prada?
Compare the sunglasses brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Oakley, Prada. The figures are in the table below the chart.
View monthly share of search table
| Month | Gucci | Ray-Ban | Oakley | Prada | Maui Jim |
|---|---|---|---|---|---|
| Oct 2025 | 37% | 20.2% | 16.6% | 24.7% | 1.5% |
| Nov 2025 | 32.4% | 26.5% | 17.7% | 21.7% | 1.6% |
| Dec 2025 | 35.4% | 23.7% | 15.8% | 23.7% | 1.4% |
| Jan 2026 | 34.2% | 22.9% | 18.7% | 22.9% | 1.4% |
| Feb 2026 | 32.4% | 26.5% | 17.8% | 21.7% | 1.6% |
| Mar 2026 | 33.7% | 27.5% | 18.4% | 18.4% | 2% |
| Apr 2026 | 30.4% | 30.4% | 16.6% | 20.3% | 2.2% |
| May 2026 | 30.4% | 30.4% | 16.6% | 20.3% | 2.2% |
| Jun 2026 | 27.3% | 33.3% | 18.2% | 18.2% | 3% |
| Jul 2026 | 27.3% | 33.3% | 18.2% | 18.2% | 3% |
| Aug 2026 | 29.2% | 29.2% | 19.5% | 19.5% | 2.6% |
| Sep 2026 | — | — | — | — | — |
How has the Oakley and Prada comparison changed over the last 12 months?
3 findings
- Oakley was ahead of Prada in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Oakley’s estimated Share of Search among sunglass brands worldwide moved from 16.6% to 19.5%, and its estimated monthly branded searches moved from 1.5M to 1.8M.
- Across the 11 months ending August 2026, Prada’s estimated Share of Search among sunglass brands worldwide moved from 24.7% to 19.5%, and its estimated monthly branded searches moved from 2.2M to 1.8M.
How did search popularity change for sunglass brands worldwide in August 2026?
2 changes
In August 2026, Oakley gained estimated Share of Search among sunglass brands worldwide, from 18.2% to 19.5%.
In August 2026, Prada gained estimated Share of Search among sunglass brands worldwide, from 18.2% to 19.5%.
How each brand is measured
Brandwave collects information about searches that people make online using Oakley’s and Prada’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.