Brandwave

How popular isMaui Jim?

In September 2026, people searched for Maui Jim by name about 165,000 times worldwide, a 22.2% increase from the previous year. These searches made up 3.8% of all global sunglasses brand searches, placing Maui Jim third out of eight brands. When we asked both ChatGPT and Google AI Overviews about sunglasses brands, Maui Jim appeared in two of the four answers and was the fourth most recommended of the eight.

Search and AI answers in September 2026

Maui Jim is the third most searched of 8 competitors and the fourth most recommended in AI answers.

  1. Ray-BanShare of searches 51.8%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
  2. OakleyShare of searches 34.7%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
  3. Maui JimShare of searches 3.8%Mentioned in 2 of 4 AI answersPlace in AI recommendations 4th
  4. GoodrShare of searches 3.1%Mentioned in 2 of 4 AI answersPlace in AI recommendations 5th
  5. PersolShare of searches 3.1%Mentioned in 2 of 4 AI answersPlace in AI recommendations 3rd

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Top sunglasses brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Maui Jim was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Maui Jim is the fourth most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Ray-Ban1st
  2. Oakley2nd
  3. Persol3rd
  4. Maui Jim4th
  5. Goodr5th
  6. Quay–
  7. Bollé–
  8. Carrera–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Ray-Ban4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Oakley3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Maui Jim2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Goodr2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Persol2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Quay0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Bollé0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Carrera0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about sunglasses brands

4 answers

  • Asked ChatGPT

    “Which sunglasses brand should I buy?”

    1. 1Ray-Ban
    2. 2Oakley
    3. 3Maui Jim
    4. 4Persol
    5. 5Goodr

  • Asked ChatGPT

    “What are the best sunglasses brands?”

    1. 1Ray-Ban
    2. 2Persol
    3. 3Maui Jim
    4. 4Oakley
    5. 5Goodr

  • Asked ChatGPT

    “What's the best sunglasses brand for everyday eye protection?”

    1. 1Ray-Ban
    2. 2Oakley

  • Searched Google, AI Overview

    “polarised sunglasses”

    1. 1Ray-Ban

  • Searched Google, AI Overview

    “men's sunglasses”

    Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which sunglasses brands compete with Maui Jim?

Maui Jim against sunglasses brands worldwide, by month

Share of searches by month for Ray-Ban, Oakley, Maui Jim, Goodr, Persol, Quay. The figures are in the table below the chart.

View monthly share of searches table
MonthRay-BanOakleyMaui JimGoodrPersolQuayBolléCarrera
Oct 202547.7%39.1%3.5%2.9%2.9%2.4%1.3%0.26%
Nov 202552.8%35.3%3.2%3.2%2.1%2.1%1.2%0.19%
Dec 202553.2%35.5%3.2%2.6%2.1%2.1%0.96%0.23%
Jan 202648.6%39.7%2.9%2.4%2.9%2%1.3%0.26%
Feb 202652.6%35.2%3.2%2.6%2.6%2.1%1.4%0.23%
Mar 202651.7%34.5%3.8%3.8%2.5%2.5%0.93%0.23%
Apr 202655.9%30.6%4.1%3.4%2.8%2.3%0.83%0.2%
May 202655.1%30.1%4%4%2.7%2.7%1%0.2%
Jun 202654.3%29.7%4.9%4%2.7%3.3%0.98%0.2%
Jul 202654.8%29.9%4.9%4%2.7%2.7%0.81%0.2%
Aug 202651.8%34.6%4.7%3.1%2.6%2.1%0.94%0.23%
Sep 202651.8%34.7%3.8%3.1%3.1%2.1%1.1%0.23%

  1. 1.Ray-Ban

    51.8%

    Held 1st. 2.2M estimated branded searches, -18.2% vs prior month. Share 0 points.

  2. 2.Oakley

    34.7%

    Held 2nd. 1.5M estimated branded searches, -18% vs prior month. Share +0.1 points.

  3. 3.Maui Jim

    3.8%

    Held 3rd. 165K estimated branded searches, -32.9% vs prior month. Share -0.8 points.

  4. 4.Goodr

    3.1%

    Held 4th. 135K estimated branded searches, -18.2% vs prior month. Share 0 points.

  5. 5.Persol

    3.1%

    Held 5th. 135K estimated branded searches, 0% vs prior month. Share +0.6 points.

  6. 6.Quay

    2.1%

    Held 6th. 90.5K estimated branded searches, -17.7% vs prior month. Share 0 points.

  7. 7.Bollé

    1.1%

    Held 7th. 49.5K estimated branded searches, 0% vs prior month. Share +0.2 points.

  8. 8.Carrera

    0.23%

    Held 8th. 9.9K estimated branded searches, -18.2% vs prior month. Share 0 points.

Compare popularity between Maui Jim and its closest rivals

Every comparison with Maui Jim

9 comparisons

How has branded search demand for Maui Jim changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Maui Jim worldwide rose from 135K to 165K.
  • Across the 12 months ending September 2026, Maui Jim’s share of searches among sunglasses brands worldwide peaked at 4.9% in July 2026 and was lowest at 2.9% in January 2026.

How did search popularity change for sunglasses brands worldwide in September 2026?

5 changes

  1. In September 2026, Persol gained share of searches among sunglasses brands worldwide, from 2.6% to 3.1%.

  2. In September 2026, Maui Jim lost share of searches among sunglasses brands worldwide, from 4.7% to 3.8%.

  3. Oakley’s share of searches among sunglasses brands worldwide has gained ground for 3 months in a row, from 29.7% to 34.7% in September 2026.

  4. Estimated monthly branded searches for Goodr worldwide rose 22.7% over 12 measured months, from 110K to 135K in September 2026.

  5. Estimated monthly branded searches for Ray-Ban worldwide rose 22.4% over 12 measured months, from 1.8M to 2.2M in September 2026.

How are Maui Jim’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Maui Jim’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • maui jim

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How the Brand Demand Index is measured

Where does Maui Jim compete?

Maui Jim is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Sunglass brands5th of 61.9%Show ranking
Sunglasses brands3rd of 83.8%Shown above
Creator with pink hair and a pink jacket

Is Maui Jim your brand?

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