Maui Jim vs Oakley:Which is more popular?
In September 2026, Oakley had more branded searches than Maui Jim among sunglasses brands worldwide. Oakley had about 1.5 million branded searches, while Maui Jim had 165,000. Oakley made up 34.7% of all sunglasses brand searches we track, and Maui Jim accounted for 3.8%. When we asked ChatGPT and Google AI Overviews about sunglasses brands, Oakley appeared in three of the four answers and Maui Jim in two. Oakley was mentioned before Maui Jim in two out of three answers.
Who do people search for more?
Oakley, about 9 searches for every 1 for Maui Jim
Who does AI mention more?
Oakley, mentioned in 3 of 4 answers, Maui Jim in 2
Who does AI recommend more?
Oakley, named ahead of Maui Jim in 2 of 3 answers
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Top sunglasses brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Oakley was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Maui Jim was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Oakley was listed before Maui Jim in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Ray-Ban4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers- Oakley3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Maui Jim2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Goodr2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Persol2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Quay0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Bollé0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Carrera0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about sunglasses brands
4 answers
Asked ChatGPT
“Which sunglasses brand should I buy?”
Asked ChatGPT
“What are the best sunglasses brands?”
Asked ChatGPT
“What's the best sunglasses brand for everyday eye protection?”
Searched Google, AI Overview
“polarised sunglasses”
Searched Google, AI Overview
“men's sunglasses”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Maui Jim or Oakley more popular in search?
This chart shows how often people search Google for Maui Jim and Oakley by name. Each line represents a brand's share of searches for all eight sunglasses brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Oakley, Maui Jim. The figures are in the table below the chart.
View monthly share of searches table
| Month | Ray-Ban | Oakley | Maui Jim | Goodr | Persol | Quay | Bollé | Carrera |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 47.7% | 39.1% | 3.5% | 2.9% | 2.9% | 2.4% | 1.3% | 0.26% |
| Nov 2025 | 52.8% | 35.3% | 3.2% | 3.2% | 2.1% | 2.1% | 1.2% | 0.19% |
| Dec 2025 | 53.2% | 35.5% | 3.2% | 2.6% | 2.1% | 2.1% | 0.96% | 0.23% |
| Jan 2026 | 48.6% | 39.7% | 2.9% | 2.4% | 2.9% | 2% | 1.3% | 0.26% |
| Feb 2026 | 52.6% | 35.2% | 3.2% | 2.6% | 2.6% | 2.1% | 1.4% | 0.23% |
| Mar 2026 | 51.7% | 34.5% | 3.8% | 3.8% | 2.5% | 2.5% | 0.93% | 0.23% |
| Apr 2026 | 55.9% | 30.6% | 4.1% | 3.4% | 2.8% | 2.3% | 0.83% | 0.2% |
| May 2026 | 55.1% | 30.1% | 4% | 4% | 2.7% | 2.7% | 1% | 0.2% |
| Jun 2026 | 54.3% | 29.7% | 4.9% | 4% | 2.7% | 3.3% | 0.98% | 0.2% |
| Jul 2026 | 54.8% | 29.9% | 4.9% | 4% | 2.7% | 2.7% | 0.81% | 0.2% |
| Aug 2026 | 51.8% | 34.6% | 4.7% | 3.1% | 2.6% | 2.1% | 0.94% | 0.23% |
| Sep 2026 | 51.8% | 34.7% | 3.8% | 3.1% | 3.1% | 2.1% | 1.1% | 0.23% |
How has the Maui Jim and Oakley comparison changed over the last 12 months?
3 findings
- Oakley was ahead of Maui Jim in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Maui Jim’s share of searches among sunglasses brands worldwide moved from 3.5% to 3.8%, and its estimated monthly branded searches moved from 135K to 165K.
- Across the 12 months ending September 2026, Oakley’s share of searches among sunglasses brands worldwide moved from 39.1% to 34.7%, and its estimated monthly branded searches held steady at 1.5M.
How did search popularity change for sunglasses brands worldwide in September 2026?
2 changes
In September 2026, Maui Jim lost share of searches among sunglasses brands worldwide, from 4.7% to 3.8%.
Oakley’s share of searches among sunglasses brands worldwide has gained ground for 3 months in a row, from 29.7% to 34.7% in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Maui Jim’s and Oakley’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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