Oakley vs Ray-Ban:Which is searched more?
In September 2026, Ray-Ban had more branded searches than Oakley among sunglasses brands worldwide. Ray-Ban was estimated to have 2.2M branded searches compared to Oakley’s 1.5M, and held a 57.6% Share of Search versus Oakley’s 38.6%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Oakley or Ray-Ban?
Compare the sunglasses brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Ray-Ban, Oakley. The figures are in the table below the chart.
View monthly share of search table
| Month | Ray-Ban | Oakley | Quay | Bolle | Carrera |
|---|---|---|---|---|---|
| Oct 2025 | 52.6% | 43.1% | 2.6% | 1.4% | 0.28% |
| Nov 2025 | 57.7% | 38.5% | 2.3% | 1.3% | 0.21% |
| Dec 2025 | 57.8% | 38.6% | 2.3% | 1% | 0.26% |
| Jan 2026 | 52.9% | 43.2% | 2.1% | 1.4% | 0.29% |
| Feb 2026 | 57.4% | 38.5% | 2.3% | 1.6% | 0.25% |
| Mar 2026 | 57.5% | 38.4% | 2.8% | 1% | 0.25% |
| Apr 2026 | 62.3% | 34% | 2.5% | 0.92% | 0.23% |
| May 2026 | 61.8% | 33.8% | 3% | 1.1% | 0.22% |
| Jun 2026 | 61.4% | 33.6% | 3.7% | 1.1% | 0.22% |
| Jul 2026 | 62% | 33.8% | 3.1% | 0.92% | 0.22% |
| Aug 2026 | 57.8% | 38.6% | 2.3% | 1% | 0.26% |
| Sep 2026 | 57.6% | 38.6% | 2.3% | 1.3% | 0.25% |
How has the Oakley and Ray-Ban comparison changed over the last 12 months?
3 findings
- Ray-Ban was ahead of Oakley in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Oakley’s estimated Share of Search among sunglasses brands worldwide moved from 43.1% to 38.6%, and its estimated monthly branded searches held steady at 1.5M.
- Across the 12 months ending September 2026, Ray-Ban’s estimated Share of Search among sunglasses brands worldwide moved from 52.6% to 57.6%, and its estimated monthly branded searches moved from 1.8M to 2.2M.
How did search popularity change for sunglasses brands worldwide in September 2026?
1 change
Estimated monthly branded searches for Ray-Ban worldwide rose 22.4% over 12 measured months, from 1.8M to 2.2M in September 2026.
Other head-to-heads among sunglasses brands
How each brand is measured
Brandwave collects information about searches that people make online using Oakley’s and Ray-Ban’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.