Brandwave

Oakley vs Quay:Which is searched more?

In September 2026, Oakley had more branded searches than Quay among sunglasses brands worldwide. Oakley was estimated to have 1.5M branded searches compared to Quay’s 90.5K, and held a 38.6% Share of Search versus Quay’s 2.3%. These are worldwide searches for English-language branded terms.

Share of Search among sunglasses brands worldwide in September 2026Which is more popular in search, Oakley or Quay?
Oakley38.6%1.5M searches
vs
Quay2.3%90.5K searches

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Which is more popular in search, Oakley or Quay?

Compare the sunglasses brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Oakley and Quay among sunglasses brands worldwide, by month

Share of Search by month for Oakley, Quay. The figures are in the table below the chart.

View monthly share of search table
MonthRay-BanOakleyQuayBolleCarrera
Oct 202552.6%43.1%2.6%1.4%0.28%
Nov 202557.7%38.5%2.3%1.3%0.21%
Dec 202557.8%38.6%2.3%1%0.26%
Jan 202652.9%43.2%2.1%1.4%0.29%
Feb 202657.4%38.5%2.3%1.6%0.25%
Mar 202657.5%38.4%2.8%1%0.25%
Apr 202662.3%34%2.5%0.92%0.23%
May 202661.8%33.8%3%1.1%0.22%
Jun 202661.4%33.6%3.7%1.1%0.22%
Jul 202662%33.8%3.1%0.92%0.22%
Aug 202657.8%38.6%2.3%1%0.26%
Sep 202657.6%38.6%2.3%1.3%0.25%

How has the Oakley and Quay comparison changed over the last 12 months?

  • Oakley was ahead of Quay in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Oakley’s estimated Share of Search among sunglasses brands worldwide moved from 43.1% to 38.6%, and its estimated monthly branded searches held steady at 1.5M.
  • Across the 12 months ending September 2026, Quay’s estimated Share of Search among sunglasses brands worldwide moved from 2.6% to 2.3%, and its estimated monthly branded searches held steady at 90.5K.

How did search popularity change for sunglasses brands worldwide in September 2026?

Neither Oakley nor Quay moved beyond provider rounding among sunglasses brands in September 2026.

Other head-to-heads among sunglasses brands

How each brand is measured

Brandwave collects information about searches that people make online using Oakley’s and Quay’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Oakley

1 branded search term

  • oakley

Quay

1 branded search term

  • quay sunglasses

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Put your own brand in this comparison

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