Maui Jim vs Ray-Ban:Which is searched more?
In September 2026, Ray-Ban had more branded searches than Maui Jim among sunglasses brands worldwide. Ray-Ban had about 2.2 million branded searches, while Maui Jim had 165,000. Ray-Ban made up 51.8% of all sunglasses brand searches we track, and Maui Jim accounted for 3.8%. These are worldwide searches for English-language branded terms.
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Is Maui Jim or Ray-Ban more popular in search?
Compare the sunglasses brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Ray-Ban, Maui Jim. The figures are in the table below the chart.
View monthly share of searches table
| Month | Ray-Ban | Oakley | Maui Jim | Goodr | Persol | Quay | Bollé | Carrera |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 47.7% | 39.1% | 3.5% | 2.9% | 2.9% | 2.4% | 1.3% | 0.26% |
| Nov 2025 | 52.8% | 35.3% | 3.2% | 3.2% | 2.1% | 2.1% | 1.2% | 0.19% |
| Dec 2025 | 53.2% | 35.5% | 3.2% | 2.6% | 2.1% | 2.1% | 0.96% | 0.23% |
| Jan 2026 | 48.6% | 39.7% | 2.9% | 2.4% | 2.9% | 2% | 1.3% | 0.26% |
| Feb 2026 | 52.6% | 35.2% | 3.2% | 2.6% | 2.6% | 2.1% | 1.4% | 0.23% |
| Mar 2026 | 51.7% | 34.5% | 3.8% | 3.8% | 2.5% | 2.5% | 0.93% | 0.23% |
| Apr 2026 | 55.9% | 30.6% | 4.1% | 3.4% | 2.8% | 2.3% | 0.83% | 0.2% |
| May 2026 | 55.1% | 30.1% | 4% | 4% | 2.7% | 2.7% | 1% | 0.2% |
| Jun 2026 | 54.3% | 29.7% | 4.9% | 4% | 2.7% | 3.3% | 0.98% | 0.2% |
| Jul 2026 | 54.8% | 29.9% | 4.9% | 4% | 2.7% | 2.7% | 0.81% | 0.2% |
| Aug 2026 | 51.8% | 34.6% | 4.7% | 3.1% | 2.6% | 2.1% | 0.94% | 0.23% |
| Sep 2026 | 51.8% | 34.7% | 3.8% | 3.1% | 3.1% | 2.1% | 1.1% | 0.23% |
How has the Maui Jim and Ray-Ban comparison changed over the last 12 months?
3 findings
- Ray-Ban was ahead of Maui Jim in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Maui Jim’s share of searches among sunglasses brands worldwide moved from 3.5% to 3.8%, and its estimated monthly branded searches moved from 135K to 165K.
- Across the 12 months ending September 2026, Ray-Ban’s share of searches among sunglasses brands worldwide moved from 47.7% to 51.8%, and its estimated monthly branded searches moved from 1.8M to 2.2M.
How did search popularity change for sunglasses brands worldwide in September 2026?
2 changes
In September 2026, Maui Jim lost share of searches among sunglasses brands worldwide, from 4.7% to 3.8%.
Estimated monthly branded searches for Ray-Ban worldwide rose 22.4% over 12 measured months, from 1.8M to 2.2M in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Maui Jim’s and Ray-Ban’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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