Brandwave

Goodr vs Maui Jim:Which is more popular?

In September 2026, Maui Jim had more branded searches than Goodr among sunglasses brands worldwide. Maui Jim had about 165,000 branded searches, while Goodr had 135,000. Maui Jim made up 3.8% of all sunglasses brand searches we track, and Goodr accounted for 3.1%. When we asked ChatGPT and Google AI Overviews about sunglasses brands, Goodr and Maui Jim each appeared in two of the four answers. Maui Jim was mentioned before Goodr in every answer that named either.

Among sunglasses brands worldwide in September 2026

Who do people search for more?

Maui Jim, about 22% more searches than Goodr

Maui Jim 165K searchesGoodr 135K searches

Who does AI mention more?

Both were mentioned in 2 of 4 answers.

Goodr in 2 of 4Maui Jim in 2 of 4

Who does AI recommend more?

Maui Jim, named ahead of Goodr in 2 of 2 answers

Maui Jim first in 2Goodr never first

Follow Goodr vs Maui Jim and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top sunglasses brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Goodr and Maui Jim were each mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Maui Jim was listed before Goodr in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Ray-Ban1st
  2. Oakley2nd
  3. Persol3rd
  4. Maui Jim4th
  5. Goodr5th
  6. Quay–
  7. Bollé–
  8. Carrera–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Ray-Ban4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Oakley3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Maui Jim2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Goodr2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Persol2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Quay0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Bollé0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Carrera0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about sunglasses brands

4 answers
  • Asked ChatGPT

    “Which sunglasses brand should I buy?”

    1. 1Ray-Ban
    2. 2Oakley
    3. 3Maui Jim
    4. 4Persol
    5. 5Goodr
  • Asked ChatGPT

    “What are the best sunglasses brands?”

    1. 1Ray-Ban
    2. 2Persol
    3. 3Maui Jim
    4. 4Oakley
    5. 5Goodr
  • Asked ChatGPT

    “What's the best sunglasses brand for everyday eye protection?”

    1. 1Ray-Ban
    2. 2Oakley
  • Searched Google, AI Overview

    “polarised sunglasses”

    1. 1Ray-Ban
  • Searched Google, AI Overview

    “men's sunglasses”

    Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Goodr or Maui Jim more popular in search?

This chart shows how often people search Google for Goodr and Maui Jim by name. Each line represents a brand's share of searches for all eight sunglasses brands we track, month by month, from English-language searches worldwide.

Goodr and Maui Jim among sunglasses brands worldwide, by month

Share of searches by month for Maui Jim, Goodr. The figures are in the table below the chart.

View monthly share of searches table
MonthRay-BanOakleyMaui JimGoodrPersolQuayBolléCarrera
Oct 202547.7%39.1%3.5%2.9%2.9%2.4%1.3%0.26%
Nov 202552.8%35.3%3.2%3.2%2.1%2.1%1.2%0.19%
Dec 202553.2%35.5%3.2%2.6%2.1%2.1%0.96%0.23%
Jan 202648.6%39.7%2.9%2.4%2.9%2%1.3%0.26%
Feb 202652.6%35.2%3.2%2.6%2.6%2.1%1.4%0.23%
Mar 202651.7%34.5%3.8%3.8%2.5%2.5%0.93%0.23%
Apr 202655.9%30.6%4.1%3.4%2.8%2.3%0.83%0.2%
May 202655.1%30.1%4%4%2.7%2.7%1%0.2%
Jun 202654.3%29.7%4.9%4%2.7%3.3%0.98%0.2%
Jul 202654.8%29.9%4.9%4%2.7%2.7%0.81%0.2%
Aug 202651.8%34.6%4.7%3.1%2.6%2.1%0.94%0.23%
Sep 202651.8%34.7%3.8%3.1%3.1%2.1%1.1%0.23%

How has the Goodr and Maui Jim comparison changed over the last 12 months?

3 findings
  • Maui Jim was ahead of Goodr in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Goodr’s share of searches among sunglasses brands worldwide moved from 2.9% to 3.1%, and its estimated monthly branded searches moved from 110K to 135K.
  • Across the 12 months ending September 2026, Maui Jim’s share of searches among sunglasses brands worldwide moved from 3.5% to 3.8%, and its estimated monthly branded searches moved from 135K to 165K.

How did search popularity change for sunglasses brands worldwide in September 2026?

2 changes
  1. In September 2026, Maui Jim lost share of searches among sunglasses brands worldwide, from 4.7% to 3.8%.

  2. Estimated monthly branded searches for Goodr worldwide rose 22.7% over 12 measured months, from 110K to 135K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Goodr’s and Maui Jim’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Goodr

1 branded search term

  • goodr

Maui Jim

1 branded search term

  • maui jim

How the Brand Demand Index is measured

Other head-to-heads among sunglasses brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.