How popular isPrada in search?
In August 2026, there were an estimated 1.8M branded searches for Prada worldwide which is down 18.3% over the last 11 months. Prada holds 19.5% estimated Share of Search among sunglass brands worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which sunglass brands compete with Prada?
Share of Search by month for Gucci, Ray-Ban, Oakley, Prada, Maui Jim. The figures are in the table below the chart.
View monthly share of search table
| Month | Gucci | Ray-Ban | Oakley | Prada | Maui Jim |
|---|---|---|---|---|---|
| Oct 2025 | 37% | 20.2% | 16.6% | 24.7% | 1.5% |
| Nov 2025 | 32.4% | 26.5% | 17.7% | 21.7% | 1.6% |
| Dec 2025 | 35.4% | 23.7% | 15.8% | 23.7% | 1.4% |
| Jan 2026 | 34.2% | 22.9% | 18.7% | 22.9% | 1.4% |
| Feb 2026 | 32.4% | 26.5% | 17.8% | 21.7% | 1.6% |
| Mar 2026 | 33.7% | 27.5% | 18.4% | 18.4% | 2% |
| Apr 2026 | 30.4% | 30.4% | 16.6% | 20.3% | 2.2% |
| May 2026 | 30.4% | 30.4% | 16.6% | 20.3% | 2.2% |
| Jun 2026 | 27.3% | 33.3% | 18.2% | 18.2% | 3% |
| Jul 2026 | 27.3% | 33.3% | 18.2% | 18.2% | 3% |
| Aug 2026 | 29.2% | 29.2% | 19.5% | 19.5% | 2.6% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 29.2% | 2.7M | 0% | +1.9 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 29.2% | 2.7M | -18.2% | -4.1 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 19.5% | 1.8M | 0% | +1.3 points | |
| 4, held 4th | 19.5% | 1.8M | 0% | +1.3 points | |
| 5, held 5th | 2.6% | 246K | -18.3% | -0.4 points |
1.
Gucci29.2%
Moved from 2nd to 1st. 2.7M estimated branded searches, 0% vs prior month. Share +1.9 points.
2.
Ray-Ban
29.2%
Moved from 1st to 2nd. 2.7M estimated branded searches, -18.2% vs prior month. Share -4.1 points.
3.
Oakley
19.5%
Held 3rd. 1.8M estimated branded searches, 0% vs prior month. Share +1.3 points.
4.
Prada19.5%
Held 4th. 1.8M estimated branded searches, 0% vs prior month. Share +1.3 points.
5.Maui Jim
2.6%
Held 5th. 246K estimated branded searches, -18.3% vs prior month. Share -0.4 points.
Compare search popularity between Prada and its closest rivals
How has branded search demand for Prada changed worldwide over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Prada worldwide fell from 2.2M to 1.8M.
- Across the 11 months ending August 2026, Prada’s estimated Share of Search among sunglass brands worldwide decreased from 24.7% to 19.5%.
- Across the 11 months ending August 2026, Prada’s estimated Share of Search among sunglass brands worldwide peaked at 24.7% in October 2025 and was lowest at 18.2% in June 2026.
- Across the 11 months ending August 2026, Prada fell from 2nd to 4th among sunglass brands worldwide.
How did search popularity change for sunglass brands worldwide in August 2026?
5 changes
In August 2026, Gucci overtook Ray-Ban to take the highest estimated Share of Search among sunglass brands worldwide, at 29.2%.
In August 2026, Oakley gained estimated Share of Search among sunglass brands worldwide, from 18.2% to 19.5%.
In August 2026, Prada gained estimated Share of Search among sunglass brands worldwide, from 18.2% to 19.5%.
In August 2026, Ray-Ban lost estimated Share of Search among sunglass brands worldwide, from 33.3% to 29.2%.
Estimated monthly branded searches for Maui Jim worldwide rose 82.2% over 11 measured months, from 135K to 246K in August 2026.
How is Prada measured?
Brandwave collects information about searches that people make online using Prada’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- prada
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Is Prada your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.