Brandwave

How popular isGucci in search?

In August 2026, there were an estimated 2.7M branded searches for Gucci worldwide which is down 18.2% over the last 11 months. Gucci holds 30.3% estimated Share of Search among designer perfume brands worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Chanel37.1%
  2. Gucci30.3%
  3. Versace16.6%
  4. Marc Jacobs11.1%
  5. Dior5%
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Which designer perfume brands compete with Gucci?

Gucci against designer perfume brands worldwide, by month

Share of Search by month for Chanel, Gucci, Versace, Marc Jacobs, Dior. The figures are in the table below the chart.

View monthly share of search table
MonthChanelGucciVersaceMarc JacobsDior
Oct 202535.4%35.4%15.8%8.7%4.8%
Nov 202533.6%33.6%18.3%10%4.5%
Dec 202538.2%31.2%17.1%9.3%4.2%
Jan 202638.8%31.8%17.4%7.8%4.3%
Feb 202638.8%31.7%17.4%7.8%4.3%
Mar 202640%32.8%14.7%8.1%4.4%
Apr 202635.9%35.9%16.1%7.2%4.8%
May 202638.8%31.8%17.4%7.8%4.3%
Jun 202637.1%30.3%16.6%11.1%5%
Jul 202637.1%30.3%16.6%11.1%5%
Aug 202637.1%30.3%16.6%11.1%5%
Sep 2026—————

  1. 1.Chanel

    37.1%

    Held 1st. 3.4M estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Gucci

    30.3%

    Held 2nd. 2.7M estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Versace

    16.6%

    Held 3rd. 1.5M estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Marc Jacobs

    11.1%

    Held 4th. 1M estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Dior

    5%

    Held 5th. 450K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Gucci and its closest rivals

How has branded search demand for Gucci changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Gucci worldwide fell from 3.4M to 2.7M.
  • Across the 11 months ending August 2026, Gucci’s estimated Share of Search among designer perfume brands worldwide decreased from 35.4% to 30.3%.
  • Across the 11 months ending August 2026, Gucci’s estimated Share of Search among designer perfume brands worldwide peaked at 35.9% in April 2026 and was lowest at 30.3% in June 2026.

How did search popularity change for designer perfume brands worldwide in August 2026?

  1. Estimated monthly branded searches for Marc Jacobs worldwide rose 21.5% over 11 measured months, from 823K to 1M in August 2026.

  2. Estimated monthly branded searches for Gucci worldwide fell 18.2% over 11 measured months, from 3.4M to 2.7M in August 2026.

Where does Gucci compete?

Gucci is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Handbag brands2nd of 524.8%Show ranking
Sunglass brands1st of 529.2%Show ranking
Designer perfume brands2nd of 530.3%Shown above

How is Gucci measured?

Brandwave collects information about searches that people make online using Gucci’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • gucci

How the Brand Demand Index is measured

Who owns Gucci?

Gucci is owned by Kering. Brandwave also tracks Saint Laurent, owned by the same company, worldwide.

Do you work for Gucci? To request corrections or removal please contact us via our support page and we will be happy to assist.

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