Brandwave

Goodr vs Gucci:Which is more popular?

In September 2026, Gucci had more branded searches than Goodr among sunglasses brands worldwide. Gucci had about 175,000 branded searches, while Goodr had 135,000. Gucci made up 3.6% of all sunglasses brand searches we track, and Goodr accounted for 2.8%. When we asked ChatGPT and Google AI Overviews about sunglasses brands, Goodr appeared in two of the four answers and Gucci in none.

Among sunglasses brands worldwide in September 2026

Who do people search for more?

Gucci, about 30% more searches than Goodr

Gucci 175K searchesGoodr 135K searches

Who does AI mention more?

Goodr, mentioned in 2 of 4 answers, Gucci in 0

Goodr in 2 of 4Gucci in 0 of 4

Who does AI recommend more?

Goodr, the only one of the two named

Goodr first in 2Gucci never named

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Top sunglasses brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Goodr was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Gucci did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Ray-Ban1st
  2. Oakley2nd
  3. Persol3rd
  4. Maui Jim4th
  5. Goodr5th
  6. Prada–
  7. Gucci–
  8. Quay–
  9. Carrera–
  10. Bollé–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Ray-Ban4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Oakley3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Maui Jim2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Goodr2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Persol2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Prada0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Gucci0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Quay0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Carrera0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Bollé0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about sunglasses brands

4 answers
  • Asked ChatGPT

    “Which sunglasses brand should I buy?”

    1. 1Ray-Ban
    2. 2Oakley
    3. 3Maui Jim
    4. 4Persol
    5. 5Goodr
  • Asked ChatGPT

    “What are the best sunglasses brands?”

    1. 1Ray-Ban
    2. 2Persol
    3. 3Maui Jim
    4. 4Oakley
    5. 5Goodr
  • Asked ChatGPT

    “What's the best sunglasses brand for everyday eye protection?”

    1. 1Ray-Ban
    2. 2Oakley
  • Searched Google, AI Overview

    “polarised sunglasses”

    1. 1Ray-Ban
  • Searched Google, AI Overview

    “men's sunglasses”

    Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Goodr or Gucci more popular in search?

This chart shows how often people search Google for Goodr and Gucci by name. Each line represents a brand's share of searches for all ten sunglasses brands we track, month by month, from English-language searches worldwide.

Goodr and Gucci among sunglasses brands worldwide, by month

Share of searches by month for Gucci, Goodr. The figures are in the table below the chart.

View monthly share of searches table
MonthRay-BanOakleyPradaGucciMaui JimGoodrPersolQuayCarreraBollé
Oct 202541.8%34.3%8.4%4%3.1%2.5%2.5%2.1%1.1%0.24%
Nov 202547.9%32%6.4%3%2.9%2.9%1.9%1.9%0.87%0.18%
Dec 202548%32.1%6.5%3.1%2.9%2.4%1.9%1.9%1.1%0.18%
Jan 202643.5%35.6%7.2%3.4%2.6%2.1%2.6%1.8%0.97%0.2%
Feb 202647.4%31.8%6.4%3.7%2.9%2.3%2.3%1.9%1.1%0.22%
Mar 202645.8%30.6%7.6%3.5%3.4%3.4%2.3%2.3%1%0.21%
Apr 202650.3%27.5%6.8%3.2%3.7%3%2.5%2%0.92%0.19%
May 202648.5%26.5%8%3.7%3.6%3.6%2.4%2.4%1.1%0.22%
Jun 202648.5%26.5%6.5%3.7%4.4%3.6%2.4%2.9%1.3%0.22%
Jul 202648.8%26.6%6.6%3.7%4.4%3.6%2.4%2.4%1.3%0.23%
Aug 202645.9%30.7%7.6%3.5%4.1%2.8%2.3%1.8%1%0.26%
Sep 202645.9%30.7%7.6%3.6%3.4%2.8%2.8%1.9%1.2%0.21%

Gucci sells other things too, so only its searches that name this product count here, like “gucci shades”.

How has the Goodr and Gucci comparison changed over the last 12 months?

3 findings
  • Gucci was ahead of Goodr in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Goodr’s share of searches among sunglasses brands worldwide moved from 2.5% to 2.8%, and its estimated monthly branded searches moved from 110K to 135K.
  • Across the 12 months ending September 2026, Gucci’s share of searches among sunglasses brands worldwide moved from 4% to 3.6%, and its estimated monthly branded searches moved from 173K to 175K.

How did search popularity change for sunglasses brands worldwide in September 2026?

2 changes
  1. In September 2026, Gucci rose from 5th to 4th among sunglasses brands worldwide.

  2. Estimated monthly branded searches for Goodr worldwide rose 22.7% over 12 measured months, from 110K to 135K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Goodr’s and Gucci’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Goodr

1 branded search term

  • goodr

Gucci

2 branded search terms

  • gucci shades
  • gucci sunglasses

How the Brand Demand Index is measured

Other head-to-heads among sunglasses brands

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