Brandwave

Prada vs Ray-Ban:Which is more popular?

In September 2026, Ray-Ban had more branded searches than Prada among sunglasses brands worldwide. Ray-Ban had about 2.2 million branded searches, while Prada had 369,000. Ray-Ban made up 45.9% of all sunglasses brand searches we track, and Prada accounted for 7.6%. When we asked ChatGPT and Google AI Overviews about sunglasses brands, Ray-Ban appeared in all four answers and Prada in none.

Among sunglasses brands worldwide in September 2026

Who do people search for more?

Ray-Ban, about 6 searches for every 1 for Prada

Ray-Ban 2.2M searchesPrada 369K searches

Who does AI mention more?

Ray-Ban, mentioned in every answer we collected

Ray-Ban in 4 of 4Prada in 0 of 4

Who does AI recommend more?

Ray-Ban, the only one of the two named

Ray-Ban first in 3Prada never named

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Top sunglasses brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Ray-Ban appeared in all four answers. Prada did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Ray-Ban1st
  2. Oakley2nd
  3. Persol3rd
  4. Maui Jim4th
  5. Goodr5th
  6. Prada–
  7. Gucci–
  8. Quay–
  9. Carrera–
  10. Bollé–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Ray-Ban4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Oakley3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Maui Jim2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Goodr2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Persol2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Prada0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Gucci0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Quay0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Carrera0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Bollé0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about sunglasses brands

4 answers
  • Asked ChatGPT

    “Which sunglasses brand should I buy?”

    1. 1Ray-Ban
    2. 2Oakley
    3. 3Maui Jim
    4. 4Persol
    5. 5Goodr
  • Asked ChatGPT

    “What are the best sunglasses brands?”

    1. 1Ray-Ban
    2. 2Persol
    3. 3Maui Jim
    4. 4Oakley
    5. 5Goodr
  • Asked ChatGPT

    “What's the best sunglasses brand for everyday eye protection?”

    1. 1Ray-Ban
    2. 2Oakley
  • Searched Google, AI Overview

    “polarised sunglasses”

    1. 1Ray-Ban
  • Searched Google, AI Overview

    “men's sunglasses”

    Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Prada or Ray-Ban more popular in search?

This chart shows how often people search Google for Prada and Ray-Ban by name. Each line represents a brand's share of searches for all ten sunglasses brands we track, month by month, from English-language searches worldwide.

Prada and Ray-Ban among sunglasses brands worldwide, by month

Share of searches by month for Ray-Ban, Prada. The figures are in the table below the chart.

View monthly share of searches table
MonthRay-BanOakleyPradaGucciMaui JimGoodrPersolQuayCarreraBollé
Oct 202541.8%34.3%8.4%4%3.1%2.5%2.5%2.1%1.1%0.24%
Nov 202547.9%32%6.4%3%2.9%2.9%1.9%1.9%0.87%0.18%
Dec 202548%32.1%6.5%3.1%2.9%2.4%1.9%1.9%1.1%0.18%
Jan 202643.5%35.6%7.2%3.4%2.6%2.1%2.6%1.8%0.97%0.2%
Feb 202647.4%31.8%6.4%3.7%2.9%2.3%2.3%1.9%1.1%0.22%
Mar 202645.8%30.6%7.6%3.5%3.4%3.4%2.3%2.3%1%0.21%
Apr 202650.3%27.5%6.8%3.2%3.7%3%2.5%2%0.92%0.19%
May 202648.5%26.5%8%3.7%3.6%3.6%2.4%2.4%1.1%0.22%
Jun 202648.5%26.5%6.5%3.7%4.4%3.6%2.4%2.9%1.3%0.22%
Jul 202648.8%26.6%6.6%3.7%4.4%3.6%2.4%2.4%1.3%0.23%
Aug 202645.9%30.7%7.6%3.5%4.1%2.8%2.3%1.8%1%0.26%
Sep 202645.9%30.7%7.6%3.6%3.4%2.8%2.8%1.9%1.2%0.21%

Prada sells other things too, so only its searches that name this product count here, like “prada sunglasses”.

How has the Prada and Ray-Ban comparison changed over the last 12 months?

3 findings
  • Ray-Ban was ahead of Prada in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Prada’s share of searches among sunglasses brands worldwide moved from 8.4% to 7.6%, and its estimated monthly branded searches held steady at 369K.
  • Across the 12 months ending September 2026, Ray-Ban’s share of searches among sunglasses brands worldwide moved from 41.8% to 45.9%, and its estimated monthly branded searches moved from 1.8M to 2.2M.

How did search popularity change for sunglasses brands worldwide in September 2026?

1 change
  1. Estimated monthly branded searches for Ray-Ban worldwide rose 22.4% over 12 measured months, from 1.8M to 2.2M in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Prada’s and Ray-Ban’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Prada

2 branded search terms

  • prada polarized sunglasses
  • prada sunglasses

Ray-Ban

1 branded search term

  • ray ban

How the Brand Demand Index is measured

Other head-to-heads among sunglasses brands

Creator with pink hair and a pink jacket

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