Gucci vs Ray-Ban:Which is more popular?
In September 2026, Ray-Ban had more branded searches than Gucci among sunglasses brands worldwide. Ray-Ban had about 2.2 million branded searches, while Gucci had 175,000. Ray-Ban made up 45.9% of all sunglasses brand searches we track, and Gucci accounted for 3.6%. When we asked ChatGPT and Google AI Overviews about sunglasses brands, Ray-Ban appeared in all four answers and Gucci in none.
Who do people search for more?
Ray-Ban, about 13 searches for every 1 for Gucci
Who does AI mention more?
Ray-Ban, mentioned in every answer we collected
Who does AI recommend more?
Ray-Ban, the only one of the two named
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Top sunglasses brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Ray-Ban appeared in all four answers. Gucci did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Ray-Ban4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Oakley3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Maui Jim2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Goodr2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Persol2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Prada0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Gucci0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Quay0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Carrera0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Bollé0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about sunglasses brands
4 answers
Asked ChatGPT
“Which sunglasses brand should I buy?”
Asked ChatGPT
“What are the best sunglasses brands?”
Asked ChatGPT
“What's the best sunglasses brand for everyday eye protection?”
Searched Google, AI Overview
“polarised sunglasses”
Searched Google, AI Overview
“men's sunglasses”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Gucci or Ray-Ban more popular in search?
This chart shows how often people search Google for Gucci and Ray-Ban by name. Each line represents a brand's share of searches for all ten sunglasses brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Ray-Ban, Gucci. The figures are in the table below the chart.
View monthly share of searches table
| Month | Ray-Ban | Oakley | Prada | Gucci | Maui Jim | Goodr | Persol | Quay | Carrera | Bollé |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 41.8% | 34.3% | 8.4% | 4% | 3.1% | 2.5% | 2.5% | 2.1% | 1.1% | 0.24% |
| Nov 2025 | 47.9% | 32% | 6.4% | 3% | 2.9% | 2.9% | 1.9% | 1.9% | 0.87% | 0.18% |
| Dec 2025 | 48% | 32.1% | 6.5% | 3.1% | 2.9% | 2.4% | 1.9% | 1.9% | 1.1% | 0.18% |
| Jan 2026 | 43.5% | 35.6% | 7.2% | 3.4% | 2.6% | 2.1% | 2.6% | 1.8% | 0.97% | 0.2% |
| Feb 2026 | 47.4% | 31.8% | 6.4% | 3.7% | 2.9% | 2.3% | 2.3% | 1.9% | 1.1% | 0.22% |
| Mar 2026 | 45.8% | 30.6% | 7.6% | 3.5% | 3.4% | 3.4% | 2.3% | 2.3% | 1% | 0.21% |
| Apr 2026 | 50.3% | 27.5% | 6.8% | 3.2% | 3.7% | 3% | 2.5% | 2% | 0.92% | 0.19% |
| May 2026 | 48.5% | 26.5% | 8% | 3.7% | 3.6% | 3.6% | 2.4% | 2.4% | 1.1% | 0.22% |
| Jun 2026 | 48.5% | 26.5% | 6.5% | 3.7% | 4.4% | 3.6% | 2.4% | 2.9% | 1.3% | 0.22% |
| Jul 2026 | 48.8% | 26.6% | 6.6% | 3.7% | 4.4% | 3.6% | 2.4% | 2.4% | 1.3% | 0.23% |
| Aug 2026 | 45.9% | 30.7% | 7.6% | 3.5% | 4.1% | 2.8% | 2.3% | 1.8% | 1% | 0.26% |
| Sep 2026 | 45.9% | 30.7% | 7.6% | 3.6% | 3.4% | 2.8% | 2.8% | 1.9% | 1.2% | 0.21% |
Gucci sells other things too, so only its searches that name this product count here, like “gucci shades”.
How has the Gucci and Ray-Ban comparison changed over the last 12 months?
3 findings
- Ray-Ban was ahead of Gucci in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Gucci’s share of searches among sunglasses brands worldwide moved from 4% to 3.6%, and its estimated monthly branded searches moved from 173K to 175K.
- Across the 12 months ending September 2026, Ray-Ban’s share of searches among sunglasses brands worldwide moved from 41.8% to 45.9%, and its estimated monthly branded searches moved from 1.8M to 2.2M.
How did search popularity change for sunglasses brands worldwide in September 2026?
2 changes
In September 2026, Gucci rose from 5th to 4th among sunglasses brands worldwide.
Estimated monthly branded searches for Ray-Ban worldwide rose 22.4% over 12 measured months, from 1.8M to 2.2M in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Gucci’s and Ray-Ban’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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