Brandwave

Bottega Veneta vs Gucci:Which is more popular?

In September 2026, Gucci had more branded searches than Bottega Veneta among luxury fashion houses worldwide. Gucci had about 2.7 million branded searches, while Bottega Veneta had 1.2 million. Gucci made up 9.3% of all luxury fashion house searches we track, and Bottega Veneta accounted for 4.1%. When we asked ChatGPT and Google AI Overviews about luxury fashion houses, Bottega Veneta appeared in four of the five answers and Gucci in three. Bottega Veneta and Gucci were each mentioned first in two of the four answers that named either.

Among luxury fashion houses worldwide in September 2026

Who do people search for more?

Gucci, about 2 searches for every 1 for Bottega Veneta

Gucci 2.7M searchesBottega Veneta 1.2M searches

Who does AI mention more?

Bottega Veneta, mentioned in 4 of 5 answers, Gucci in 3

Bottega Veneta in 4 of 5Gucci in 3 of 5

Who does AI recommend more?

Each is named first in 2 of 4 answers.

Bottega Veneta first in 2Gucci first in 2

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Top luxury fashion houses in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Bottega Veneta was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Gucci was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Bottega Veneta and Gucci were each listed first in two of the four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Chanel1st
  2. Hermès2nd
  3. Saint Laurent3rd
  4. Louis Vuitton4th
  5. Dior5th
  6. Bottega Veneta6th
  7. Prada7th
  8. Gucci8th
  9. Loro Piana9th
  10. The Row10th
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Chanel5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Hermès5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Saint Laurent5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bottega Veneta4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Dior4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Louis Vuitton3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Gucci3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Prada3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Loro Piana3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • The Row3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers

+1 more

See every answer about luxury fashion houses

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is Bottega Veneta or Gucci more popular in search?

This chart shows how often people search Google for Bottega Veneta and Gucci by name. Each line represents a brand's share of searches for all 11 luxury fashion houses we track, month by month, from English-language searches worldwide.

Bottega Veneta and Gucci among luxury fashion houses worldwide, by month

Share of searches by month for Gucci, Bottega Veneta. The figures are in the table below the chart.

View monthly share of searches table
MonthLouis VuittonChanelHermèsGucciPradaLoro PianaBottega VenetaSaint LaurentBrunello CucinelliDiorThe Row
Oct 202528.5%23.1%15.9%10.6%7.1%4.8%3.2%3.2%1.7%1.4%0.42%
Nov 202532.5%21%15.3%10.2%6.8%4.6%3.1%3.1%1.7%1.4%0.33%
Dec 202531.6%22.8%14.9%10%6.7%4.5%3%3%2%1.3%0.29%
Jan 202628.5%31.5%13%8.7%5.8%3.9%2.6%2.6%1.7%1.4%0.28%
Feb 202630.9%25%14.1%9.4%6.3%4.2%3.4%2.8%1.9%1.5%0.32%
Mar 202628.1%25%15.6%10.5%5.7%4.7%3.8%3.1%1.7%1.4%0.35%
Apr 202628.4%23%15.8%10.6%7.1%4.7%3.9%3.2%1.7%1.4%0.34%
May 202626.2%28.4%14.6%9.8%6.5%4.4%3.6%2.9%1.6%1.6%0.33%
Jun 202625.5%33.4%14.7%8%5.4%4.4%2.9%2.4%1.6%1.3%0.32%
Jul 202628.1%25.8%16.1%8.8%5.9%4.8%3.2%3.2%1.8%1.8%0.35%
Aug 202628.5%24.1%16.4%9%6%4.9%4%3.3%1.8%1.8%0.36%
Sep 202629.4%24.9%13.8%9.3%6.2%5.1%4.1%3.4%1.9%1.5%0.42%

How has the Bottega Veneta and Gucci comparison changed over the last 12 months?

3 findings
  • Gucci was ahead of Bottega Veneta in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Bottega Veneta’s share of searches among luxury fashion houses worldwide moved from 3.2% to 4.1%, and its estimated monthly branded searches moved from 1M to 1.2M.
  • Across the 12 months ending September 2026, Gucci’s share of searches among luxury fashion houses worldwide moved from 10.6% to 9.3%, and its estimated monthly branded searches moved from 3.4M to 2.7M.

How did search popularity change for luxury fashion houses worldwide in September 2026?

2 changes

  1. Gucci’s share of searches among luxury fashion houses worldwide has gained ground for 3 months in a row, from 8% to 9.3% in September 2026.

  2. Bottega Veneta’s share of searches among luxury fashion houses worldwide has gained ground for 3 months in a row, from 2.9% to 4.1% in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Bottega Veneta’s and Gucci’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bottega Veneta

1 branded search term

  • bottega veneta

Gucci

1 branded search term

  • gucci

How the Brand Demand Index is measured

Other head-to-heads among luxury fashion houses

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