Smart glasses brands:Which are most popular?
In September 2026, Ray-Ban was the most searched smart glasses brand worldwide, accounting for 80.4% of all searches among the five brands we track. When we checked with ChatGPT and Google AI Overviews, Ray-Ban showed up in every answer. Ray-Ban was recommended most often, coming first in all four responses that gave a list.
Ray-BanShare of searches 80.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
VITUREShare of searches 12.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
Even RealitiesShare of searches 2.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
XREALShare of searches 2.6%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
RokidShare of searches 1.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top smart glasses brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Ray-Ban appeared every time. Ray-Ban was recommended most often, coming first in all four answers that gave a list. VITURE was second, and Even Realities was third. Rokid, which ranked fifth in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Ray-Ban1st
- VITURE2nd
- Even Realities3rd
- XREAL4th
- Rokid–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Ray-Ban5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- VITURE4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Even Realities3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- XREAL1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Rokid0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about smart glasses brands
5 answers
Asked ChatGPT
“Which smart glasses should I buy?”
Asked ChatGPT
“What are the best smart glasses brands?”
Asked ChatGPT
“What's the best pair of smart glasses for everyday use?”
Searched Google, AI Overview
“smart glasses”
Searched Google, AI Overview
“ai glasses”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.
Which smart glasses brands do people search for most?
This chart shows how often people search Google for each smart glasses brand by name. Each line represents a brand's share of searches for all five smart glasses brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Ray-Ban, VITURE, Even Realities, XREAL. The figures are in the table below the chart.
View monthly share of searches table
| Month | Ray-Ban | VITURE | Even Realities | XREAL | Rokid |
|---|---|---|---|---|---|
| Oct 2025 | 92.6% | 1.8% | 0.55% | 2.7% | 2.2% |
| Nov 2025 | 92.3% | 2% | 1.3% | 2.4% | 2% |
| Dec 2025 | 93.8% | 1.9% | 0.83% | 2.3% | 1.2% |
| Jan 2026 | 89.4% | 2.2% | 1.4% | 4.8% | 2.2% |
| Feb 2026 | 91.5% | 2% | 1.4% | 3.1% | 2% |
| Mar 2026 | 91.2% | 1.9% | 1.6% | 2.9% | 2.4% |
| Apr 2026 | 92% | 1.8% | 1.2% | 2.7% | 2.2% |
| May 2026 | 92.5% | 1.6% | 1.3% | 3% | 1.6% |
| Jun 2026 | 94.1% | 1.1% | 0.94% | 2.1% | 1.7% |
| Jul 2026 | 92.7% | 1.4% | 2.1% | 2.5% | 1.4% |
| Aug 2026 | 91.2% | 2% | 2% | 2.9% | 2% |
| Sep 2026 | 80.4% | 12.7% | 2.6% | 2.6% | 1.7% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 80.4% | 2.3M | -17.9% | -10.8 points | |
| 2, moved from 5th to 2nd | 12.7% | 368K | +508.3% | +10.8 pointsmoved from 5th to 2nd | |
| 3, held 3rd | 2.6% | 74K | +22.3% | +0.6 points | |
| 4, moved from 2nd to 4th | 2.6% | 74K | -18.2% | -0.4 pointsmoved from 2nd to 4th | |
| 5, moved from 4th to 5th | 1.7% | 49.5K | -18.2% | -0.2 pointsmoved from 4th to 5th |
1.
Ray-Ban80.4%
Held 1st. 2.3M estimated branded searches, -17.9% vs prior month. Share -10.8 points.
2.
VITURE12.7%
Moved from 5th to 2nd. 368K estimated branded searches, +508.3% vs prior month. Share +10.8 points.
2.6%
Held 3rd. 74K estimated branded searches, +22.3% vs prior month. Share +0.6 points.
4.
XREAL2.6%
Moved from 2nd to 4th. 74K estimated branded searches, -18.2% vs prior month. Share -0.4 points.
5.
Rokid1.7%
Moved from 4th to 5th. 49.5K estimated branded searches, -18.2% vs prior month. Share -0.2 points.
Which brand is most popular in search among smart glasses brands worldwide?
5 brands
In September 2026, Ray-Ban was the most searched among smart glasses brands worldwide, with an estimated 2.3M branded searches, 80.4% of all searches for the five we track. VITURE is in 2nd place, 67.7 percentage points behind at 12.7%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Ray-Ban | 92.6% → 80.4% | 94.1%Jun 2026 | 80.4%Sep 2026 | 1st |
| VITURE | 1.8% → 12.7% | 12.7%Sep 2026 | 1.1%Jun 2026 | 4th → 2nd |
| Even Realities | 0.55% → 2.6% | 2.6%Sep 2026 | 0.55%Oct 2025 | 5th → 3rd |
| XREAL | 2.7% → 2.6% | 4.8%Jan 2026 | 2.1%Jun 2026 | 2nd → 4th |
| Rokid | 2.2% → 1.7% | 2.4%Mar 2026 | 1.2%Dec 2025 | 3rd → 5th |
Each finding as a sentence
- Across the 12 months ending September 2026, Ray-Ban’s share of searches among smart glasses brands worldwide decreased from 92.6% to 80.4%.
- Across the 12 months ending September 2026, VITURE’s share of searches among smart glasses brands worldwide increased from 1.8% to 12.7%.
- Across the 12 months ending September 2026, Even Realities’ share of searches among smart glasses brands worldwide increased from 0.55% to 2.6%.
- Across the 12 months ending September 2026, Rokid’s share of searches among smart glasses brands worldwide decreased from 2.2% to 1.7%.
- Across the 12 months ending September 2026, Ray-Ban’s share of searches among smart glasses brands worldwide peaked at 94.1% in June 2026 and was lowest at 80.4% in September 2026.
- Across the 12 months ending September 2026, VITURE’s share of searches among smart glasses brands worldwide peaked at 12.7% in September 2026 and was lowest at 1.1% in June 2026.
- Across the 12 months ending September 2026, XREAL’s share of searches among smart glasses brands worldwide peaked at 4.8% in January 2026 and was lowest at 2.1% in June 2026.
- Across the 12 months ending September 2026, Rokid’s share of searches among smart glasses brands worldwide peaked at 2.4% in March 2026 and was lowest at 1.2% in December 2025.
- Across the 12 months ending September 2026, VITURE rose from 4th to 2nd among smart glasses brands worldwide.
- Across the 12 months ending September 2026, Even Realities rose from 5th to 3rd among smart glasses brands worldwide.
- Across the 12 months ending September 2026, XREAL fell from 2nd to 4th among smart glasses brands worldwide.
- Across the 12 months ending September 2026, Rokid fell from 3rd to 5th among smart glasses brands worldwide.
How did search popularity change for smart glasses brands worldwide in September 2026?
4 changes
In September 2026, VITURE overtook XREAL and 2 others to rank 2nd among smart glasses brands worldwide, with 12.7% of the searches.
In September 2026, Even Realities gained share of searches among smart glasses brands worldwide, from 2% to 2.6%.
In September 2026, Ray-Ban lost share of searches among smart glasses brands worldwide, from 91.2% to 80.4%.
Estimated monthly branded searches for Rokid worldwide fell 18.2% over 12 measured months, from 60.5K to 49.5K in September 2026.
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