Brandwave

How popular isXREAL?

In September 2026, people searched for XREAL by name about 74,000 times worldwide, about the same as the previous year. These searches made up 2.6% of all global smart glasses brand searches, placing XREAL fourth out of five brands. When we asked both ChatGPT and Google AI Overviews about smart glasses brands, XREAL appeared in one of the five answers and was the fourth most recommended of the five.

Search and AI answers in September 2026

XREAL is the fourth most searched of 5 competitors and the fourth most recommended in AI answers.

  1. Ray-BanShare of searches 80.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. VITUREShare of searches 12.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  3. Even RealitiesShare of searches 2.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  4. XREALShare of searches 2.6%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
  5. RokidShare of searches 1.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top smart glasses brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, XREAL was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. XREAL is the fourth most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Ray-Ban1st
  2. VITURE2nd
  3. Even Realities3rd
  4. XREAL4th
  5. Rokid–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Ray-Ban5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • VITURE4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Even Realities3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • XREAL1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Rokid0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about smart glasses brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.

Which smart glasses brands compete with XREAL?

XREAL against smart glasses brands worldwide, by month

Share of searches by month for Ray-Ban, VITURE, Even Realities, XREAL. The figures are in the table below the chart.

View monthly share of searches table
MonthRay-BanVITUREEven RealitiesXREALRokid
Oct 202592.6%1.8%0.55%2.7%2.2%
Nov 202592.3%2%1.3%2.4%2%
Dec 202593.8%1.9%0.83%2.3%1.2%
Jan 202689.4%2.2%1.4%4.8%2.2%
Feb 202691.5%2%1.4%3.1%2%
Mar 202691.2%1.9%1.6%2.9%2.4%
Apr 202692%1.8%1.2%2.7%2.2%
May 202692.5%1.6%1.3%3%1.6%
Jun 202694.1%1.1%0.94%2.1%1.7%
Jul 202692.7%1.4%2.1%2.5%1.4%
Aug 202691.2%2%2%2.9%2%
Sep 202680.4%12.7%2.6%2.6%1.7%

  1. 1.Ray-Ban

    80.4%

    Held 1st. 2.3M estimated branded searches, -17.9% vs prior month. Share -10.8 points.

  2. 2.VITURE

    12.7%

    Moved from 5th to 2nd. 368K estimated branded searches, +508.3% vs prior month. Share +10.8 points.

  3. 3.Even Realities

    2.6%

    Held 3rd. 74K estimated branded searches, +22.3% vs prior month. Share +0.6 points.

  4. 4.XREAL

    2.6%

    Moved from 2nd to 4th. 74K estimated branded searches, -18.2% vs prior month. Share -0.4 points.

  5. 5.Rokid

    1.7%

    Moved from 4th to 5th. 49.5K estimated branded searches, -18.2% vs prior month. Share -0.2 points.

Compare popularity between XREAL and its closest rivals

Every comparison with XREAL

4 comparisons

How has branded search demand for XREAL changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for XREAL worldwide held steady at 74K.
  • Across the 12 months ending September 2026, XREAL’s share of searches among smart glasses brands worldwide peaked at 4.8% in January 2026 and was lowest at 2.1% in June 2026.
  • Across the 12 months ending September 2026, XREAL fell from 2nd to 4th among smart glasses brands worldwide.

How did search popularity change for smart glasses brands worldwide in September 2026?

4 changes

  1. In September 2026, VITURE overtook XREAL and 2 others to rank 2nd among smart glasses brands worldwide, with 12.7% of the searches.

  2. In September 2026, Even Realities gained share of searches among smart glasses brands worldwide, from 2% to 2.6%.

  3. In September 2026, Ray-Ban lost share of searches among smart glasses brands worldwide, from 91.2% to 80.4%.

  4. Estimated monthly branded searches for Rokid worldwide fell 18.2% over 12 measured months, from 60.5K to 49.5K in September 2026.

How are XREAL’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using XREAL’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • xreal

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How the Brand Demand Index is measured

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