Brandwave

Even Realities vs XREAL:Which is more popular?

In September 2026, Even Realities and XREAL were level in searches among smart glasses brands worldwide, with an estimated 74K branded searches each, at 2.6% of the total each. When we asked ChatGPT and Google AI Overviews about smart glasses brands, Even Realities appeared in three of the five answers and XREAL in one. Even Realities was mentioned before XREAL in two out of three answers that named either.

Among smart glasses brands worldwide in September 2026

Who do people search for more?

Even Realities and XREAL are searched for about as often as each other.

Even Realities 74K searchesXREAL 74K searches

Who does AI mention more?

Even Realities, mentioned in 3 of 5 answers, XREAL in 1

Even Realities in 3 of 5XREAL in 1 of 5

Who does AI recommend more?

Even Realities, named ahead of XREAL in 2 of 3 answers

Even Realities first in 2XREAL first in 1

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Top smart glasses brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Even Realities was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. XREAL was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Even Realities was listed before XREAL in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Ray-Ban1st
  2. VITURE2nd
  3. Even Realities3rd
  4. XREAL4th
  5. Rokid–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Ray-Ban5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • VITURE4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Even Realities3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • XREAL1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Rokid0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about smart glasses brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.

Is Even Realities or XREAL more popular in search?

This chart shows how often people search Google for Even Realities and XREAL by name. Each line represents a brand's share of searches for all five smart glasses brands we track, month by month, from English-language searches worldwide.

Even Realities and XREAL among smart glasses brands worldwide, by month

Share of searches by month for Even Realities, XREAL. The figures are in the table below the chart.

View monthly share of searches table
MonthRay-BanVITUREEven RealitiesXREALRokid
Oct 202592.6%1.8%0.55%2.7%2.2%
Nov 202592.3%2%1.3%2.4%2%
Dec 202593.8%1.9%0.83%2.3%1.2%
Jan 202689.4%2.2%1.4%4.8%2.2%
Feb 202691.5%2%1.4%3.1%2%
Mar 202691.2%1.9%1.6%2.9%2.4%
Apr 202692%1.8%1.2%2.7%2.2%
May 202692.5%1.6%1.3%3%1.6%
Jun 202694.1%1.1%0.94%2.1%1.7%
Jul 202692.7%1.4%2.1%2.5%1.4%
Aug 202691.2%2%2%2.9%2%
Sep 202680.4%12.7%2.6%2.6%1.7%

How has the Even Realities and XREAL comparison changed over the last 12 months?

3 findings
  • Even Realities was ahead of XREAL in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Even Realities’ share of searches among smart glasses brands worldwide moved from 0.55% to 2.6%, and its estimated monthly branded searches moved from 14.8K to 74K.
  • Across the 12 months ending September 2026, XREAL’s share of searches among smart glasses brands worldwide moved from 2.7% to 2.6%, and its estimated monthly branded searches held steady at 74K.

How did search popularity change for smart glasses brands worldwide in September 2026?

2 changes

  1. In September 2026, VITURE overtook XREAL and 2 others to rank 2nd among smart glasses brands worldwide, with 12.7% of the searches.

  2. In September 2026, Even Realities gained share of searches among smart glasses brands worldwide, from 2% to 2.6%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Even Realities’ and XREAL’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Even Realities

1 branded search term

  • even realities

XREAL

1 branded search term

  • xreal

How the Brand Demand Index is measured

Other head-to-heads among smart glasses brands

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