Ray-Ban vs VITURE:Which is more popular?
In September 2026, Ray-Ban had more branded searches than VITURE among smart glasses brands worldwide. Ray-Ban had about 2.3 million branded searches, while VITURE had 368,000. Ray-Ban made up 80.4% of all smart glasses brand searches we track, and VITURE accounted for 12.7%. When we asked ChatGPT and Google AI Overviews about smart glasses brands, Ray-Ban appeared in all five answers and VITURE in four. Ray-Ban was mentioned before VITURE in every answer.
Who do people search for more?
Ray-Ban, about 6 searches for every 1 for VITURE
Who does AI mention more?
Ray-Ban, mentioned in every answer we collected
Who does AI recommend more?
Ray-Ban, named ahead of VITURE in every answer
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Top smart glasses brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Ray-Ban appeared in all five answers. VITURE was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Ray-Ban was listed before VITURE in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Ray-Ban1st
VITURE2nd
Even Realities3rd
XREAL4th
Rokid–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Ray-Ban5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- VITURE4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Even Realities3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- XREAL1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Rokid0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about smart glasses brands
5 answers
Asked ChatGPT
“Which smart glasses should I buy?”
Asked ChatGPT
“What are the best smart glasses brands?”
Asked ChatGPT
“What's the best pair of smart glasses for everyday use?”
Searched Google, AI Overview
“smart glasses”
Searched Google, AI Overview
“ai glasses”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.
Is Ray-Ban or VITURE more popular in search?
This chart shows how often people search Google for Ray-Ban and VITURE by name. Each line represents a brand's share of searches for all five smart glasses brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Ray-Ban, VITURE. The figures are in the table below the chart.
View monthly share of searches table
| Month | Ray-Ban | VITURE | Even Realities | XREAL | Rokid |
|---|---|---|---|---|---|
| Oct 2025 | 92.6% | 1.8% | 0.55% | 2.7% | 2.2% |
| Nov 2025 | 92.3% | 2% | 1.3% | 2.4% | 2% |
| Dec 2025 | 93.8% | 1.9% | 0.83% | 2.3% | 1.2% |
| Jan 2026 | 89.4% | 2.2% | 1.4% | 4.8% | 2.2% |
| Feb 2026 | 91.5% | 2% | 1.4% | 3.1% | 2% |
| Mar 2026 | 91.2% | 1.9% | 1.6% | 2.9% | 2.4% |
| Apr 2026 | 92% | 1.8% | 1.2% | 2.7% | 2.2% |
| May 2026 | 92.5% | 1.6% | 1.3% | 3% | 1.6% |
| Jun 2026 | 94.1% | 1.1% | 0.94% | 2.1% | 1.7% |
| Jul 2026 | 92.7% | 1.4% | 2.1% | 2.5% | 1.4% |
| Aug 2026 | 91.2% | 2% | 2% | 2.9% | 2% |
| Sep 2026 | 80.4% | 12.7% | 2.6% | 2.6% | 1.7% |
How has the Ray-Ban and VITURE comparison changed over the last 12 months?
3 findings
- Ray-Ban was ahead of VITURE in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Ray-Ban’s share of searches among smart glasses brands worldwide moved from 92.6% to 80.4%, and its estimated monthly branded searches moved from 2.5M to 2.3M.
- Across the 12 months ending September 2026, VITURE’s share of searches among smart glasses brands worldwide moved from 1.8% to 12.7%, and its estimated monthly branded searches moved from 49.5K to 368K.
How did search popularity change for smart glasses brands worldwide in September 2026?
2 changes
In September 2026, VITURE overtook XREAL and 2 others to rank 2nd among smart glasses brands worldwide, with 12.7% of the searches.
In September 2026, Ray-Ban lost share of searches among smart glasses brands worldwide, from 91.2% to 80.4%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Ray-Ban’s and VITURE’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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