Brandwave

Even Realities vs Ray-Ban:Which is more popular?

In September 2026, Ray-Ban had more branded searches than Even Realities among smart glasses brands worldwide. Ray-Ban had about 2.3 million branded searches, while Even Realities had 74,000. Ray-Ban made up 80.4% of all smart glasses brand searches we track, and Even Realities accounted for 2.6%. When we asked ChatGPT and Google AI Overviews about smart glasses brands, Ray-Ban appeared in all five answers and Even Realities in three. Ray-Ban was mentioned before Even Realities in every answer.

Among smart glasses brands worldwide in September 2026

Who do people search for more?

Ray-Ban, about 31 searches for every 1 for Even Realities

Ray-Ban 2.3M searchesEven Realities 74K searches

Who does AI mention more?

Ray-Ban, mentioned in every answer we collected

Ray-Ban in 5 of 5Even Realities in 3 of 5

Who does AI recommend more?

Ray-Ban, named ahead of Even Realities in every answer

Ray-Ban first in 4Even Realities never first

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Top smart glasses brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Ray-Ban appeared in all five answers. Even Realities was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Ray-Ban was listed before Even Realities in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Ray-Ban1st
  2. VITURE2nd
  3. Even Realities3rd
  4. XREAL4th
  5. Rokid–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Ray-Ban5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • VITURE4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Even Realities3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • XREAL1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Rokid0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about smart glasses brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.

Is Even Realities or Ray-Ban more popular in search?

This chart shows how often people search Google for Even Realities and Ray-Ban by name. Each line represents a brand's share of searches for all five smart glasses brands we track, month by month, from English-language searches worldwide.

Even Realities and Ray-Ban among smart glasses brands worldwide, by month

Share of searches by month for Ray-Ban, Even Realities. The figures are in the table below the chart.

View monthly share of searches table
MonthRay-BanVITUREEven RealitiesXREALRokid
Oct 202592.6%1.8%0.55%2.7%2.2%
Nov 202592.3%2%1.3%2.4%2%
Dec 202593.8%1.9%0.83%2.3%1.2%
Jan 202689.4%2.2%1.4%4.8%2.2%
Feb 202691.5%2%1.4%3.1%2%
Mar 202691.2%1.9%1.6%2.9%2.4%
Apr 202692%1.8%1.2%2.7%2.2%
May 202692.5%1.6%1.3%3%1.6%
Jun 202694.1%1.1%0.94%2.1%1.7%
Jul 202692.7%1.4%2.1%2.5%1.4%
Aug 202691.2%2%2%2.9%2%
Sep 202680.4%12.7%2.6%2.6%1.7%

How has the Even Realities and Ray-Ban comparison changed over the last 12 months?

3 findings
  • Ray-Ban was ahead of Even Realities in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Even Realities’ share of searches among smart glasses brands worldwide moved from 0.55% to 2.6%, and its estimated monthly branded searches moved from 14.8K to 74K.
  • Across the 12 months ending September 2026, Ray-Ban’s share of searches among smart glasses brands worldwide moved from 92.6% to 80.4%, and its estimated monthly branded searches moved from 2.5M to 2.3M.

How did search popularity change for smart glasses brands worldwide in September 2026?

3 changes

  1. In September 2026, VITURE overtook XREAL and 2 others to rank 2nd among smart glasses brands worldwide, with 12.7% of the searches.

  2. In September 2026, Even Realities gained share of searches among smart glasses brands worldwide, from 2% to 2.6%.

  3. In September 2026, Ray-Ban lost share of searches among smart glasses brands worldwide, from 91.2% to 80.4%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Even Realities’ and Ray-Ban’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Even Realities

1 branded search term

  • even realities

Ray-Ban

2 branded search terms

  • ray ban meta
  • ray ban meta glasses

How the Brand Demand Index is measured

Other head-to-heads among smart glasses brands

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