How popular isRay-Ban in search?
In September 2026, people searched for Ray-Ban by name about 4.6 million times worldwide, a 5.4% increase from the previous year. These searches made up 80.4% of all global smart glasses brand searches, placing Ray-Ban first out of five brands. These are worldwide searches for English-language branded terms.
Ray-Ban80.4%
VITURE12.7%
Even Realities2.6%
XREAL2.6%
Rokid1.7%
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Which smart glasses brands compete with Ray-Ban?
Share of searches by month for Ray-Ban, VITURE, Even Realities, XREAL. The figures are in the table below the chart.
View monthly share of searches table
| Month | Ray-Ban | VITURE | Even Realities | XREAL | Rokid |
|---|---|---|---|---|---|
| Oct 2025 | 92.6% | 1.8% | 0.55% | 2.7% | 2.2% |
| Nov 2025 | 92.3% | 2% | 1.3% | 2.4% | 2% |
| Dec 2025 | 93.8% | 1.9% | 0.83% | 2.3% | 1.2% |
| Jan 2026 | 89.4% | 2.2% | 1.4% | 4.8% | 2.2% |
| Feb 2026 | 91.5% | 2% | 1.4% | 3.1% | 2% |
| Mar 2026 | 91.2% | 1.9% | 1.6% | 2.9% | 2.4% |
| Apr 2026 | 92% | 1.8% | 1.2% | 2.7% | 2.2% |
| May 2026 | 92.5% | 1.6% | 1.3% | 3% | 1.6% |
| Jun 2026 | 94.1% | 1.1% | 0.94% | 2.1% | 1.7% |
| Jul 2026 | 92.7% | 1.4% | 2.1% | 2.5% | 1.4% |
| Aug 2026 | 91.2% | 2% | 2% | 2.9% | 2% |
| Sep 2026 | 80.4% | 12.7% | 2.6% | 2.6% | 1.7% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 80.4% | 2.3M | -17.9% | -10.8 points | |
| 2, moved from 5th to 2nd | 12.7% | 368K | +508.3% | +10.8 pointsmoved from 5th to 2nd | |
| 3, held 3rd | 2.6% | 74K | +22.3% | +0.6 points | |
| 4, moved from 2nd to 4th | 2.6% | 74K | -18.2% | -0.4 pointsmoved from 2nd to 4th | |
| 5, moved from 4th to 5th | 1.7% | 49.5K | -18.2% | -0.2 pointsmoved from 4th to 5th |
1.
Ray-Ban80.4%
Held 1st. 2.3M estimated branded searches, -17.9% vs prior month. Share -10.8 points.
2.
VITURE12.7%
Moved from 5th to 2nd. 368K estimated branded searches, +508.3% vs prior month. Share +10.8 points.
2.6%
Held 3rd. 74K estimated branded searches, +22.3% vs prior month. Share +0.6 points.
4.
XREAL2.6%
Moved from 2nd to 4th. 74K estimated branded searches, -18.2% vs prior month. Share -0.4 points.
5.
Rokid1.7%
Moved from 4th to 5th. 49.5K estimated branded searches, -18.2% vs prior month. Share -0.2 points.
Compare search popularity between Ray-Ban and its closest rivals
Every comparison with Ray-Ban
20 comparisons
- Gucci vs Ray-Ban
- Prada vs Ray-Ban
- Oakley vs Ray-Ban
- Ray-Ban vs Zenni
- Firmoo vs Ray-Ban
- Ray-Ban vs Warby Parker
- Ray-Ban vs VITURE
- Pair Eyewear vs Ray-Ban
- Maui Jim vs Ray-Ban
- Goodr vs Ray-Ban
- Persol vs Ray-Ban
- Oliver Peoples vs Ray-Ban
- Quay vs Ray-Ban
- Even Realities vs Ray-Ban
- LINDBERG vs Ray-Ban
- Ray-Ban vs XREAL
- KITS vs Ray-Ban
- Ray-Ban vs Rokid
- Bollé vs Ray-Ban
- Carrera vs Ray-Ban
How has branded search demand for Ray-Ban changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Ray-Ban worldwide rose from 4.3M to 4.6M.
- Across the 12 months ending September 2026, Ray-Ban’s share of searches among smart glasses brands worldwide decreased from 92.6% to 80.4%.
- Across the 12 months ending September 2026, Ray-Ban’s share of searches among smart glasses brands worldwide peaked at 94.1% in June 2026 and was lowest at 80.4% in September 2026.
How did search popularity change for smart glasses brands worldwide in September 2026?
4 changes
In September 2026, VITURE overtook XREAL and 2 others to rank 2nd among smart glasses brands worldwide, with 12.7% of the searches.
In September 2026, Even Realities gained share of searches among smart glasses brands worldwide, from 2% to 2.6%.
In September 2026, Ray-Ban lost share of searches among smart glasses brands worldwide, from 91.2% to 80.4%.
Estimated monthly branded searches for Rokid worldwide fell 18.2% over 12 measured months, from 60.5K to 49.5K in September 2026.
How are Ray-Ban’s branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Ray-Ban’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- ray ban
- ray ban meta
- ray ban meta glasses
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Where does Ray-Ban compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Sunglass brands | 2nd of 6 | 26% | Show ranking |
| Prescription eyewear brands | 1st of 8 | 38% | Show ranking |
| Sunglasses brands | 1st of 8 | 51.8% | Show ranking |
| Smart glasses brands | 1st of 5 | 80.4% | Shown above |
Is Ray-Ban your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.