Brandwave

Even Realities vs VITURE:Which is searched more?

In September 2026, VITURE had more branded searches than Even Realities among smart glasses brands worldwide. VITURE had about 368,000 branded searches, while Even Realities had 74,000. VITURE made up 12.7% of all smart glasses brand searches we track, and Even Realities accounted for 2.6%. These are worldwide searches for English-language branded terms.

Share of searches among smart glasses brands worldwide in September 2026Is Even Realities or VITURE more popular in search?
Even Realities2.6%74K searches
vs
VITURE12.7%368K searches

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Is Even Realities or VITURE more popular in search?

Compare the brands people buy smart glasses and AR glasses from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Even Realities and VITURE among smart glasses brands worldwide, by month

Share of searches by month for VITURE, Even Realities. The figures are in the table below the chart.

View monthly share of searches table
MonthRay-BanVITUREEven RealitiesXREALRokid
Oct 202592.6%1.8%0.55%2.7%2.2%
Nov 202592.3%2%1.3%2.4%2%
Dec 202593.8%1.9%0.83%2.3%1.2%
Jan 202689.4%2.2%1.4%4.8%2.2%
Feb 202691.5%2%1.4%3.1%2%
Mar 202691.2%1.9%1.6%2.9%2.4%
Apr 202692%1.8%1.2%2.7%2.2%
May 202692.5%1.6%1.3%3%1.6%
Jun 202694.1%1.1%0.94%2.1%1.7%
Jul 202692.7%1.4%2.1%2.5%1.4%
Aug 202691.2%2%2%2.9%2%
Sep 202680.4%12.7%2.6%2.6%1.7%

How has the Even Realities and VITURE comparison changed over the last 12 months?

3 findings
  • The lead changed hands 2 times in the 12 months ending September 2026: Even Realities took it in July 2026, VITURE took it in September 2026.
  • Across the 12 months ending September 2026, Even Realities’ share of searches among smart glasses brands worldwide moved from 0.55% to 2.6%, and its estimated monthly branded searches moved from 14.8K to 74K.
  • Across the 12 months ending September 2026, VITURE’s share of searches among smart glasses brands worldwide moved from 1.8% to 12.7%, and its estimated monthly branded searches moved from 49.5K to 368K.

How did search popularity change for smart glasses brands worldwide in September 2026?

2 changes
  1. In September 2026, VITURE overtook XREAL and 2 others to rank 2nd among smart glasses brands worldwide, with 12.7% of the searches.

  2. In September 2026, Even Realities gained share of searches among smart glasses brands worldwide, from 2% to 2.6%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Even Realities’ and VITURE’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Even Realities

1 branded search term

  • even realities

VITURE

1 branded search term

  • viture glasses

How the Brand Demand Index is measured

Other head-to-heads among smart glasses brands

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